Trailer Geeks and Teaser Gods SCAN Media, LLC

Scott Edwards is the EVP of Fox Creative Advertising where he oversees the “formula-free process” of creating the campaigns from first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, and anything else on the horizon to help ignite hits such as 9-1-1 LONESTAR, ACCUSED, BOB’S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows. And prior to Scott’s incredible run at Fox, let’s just say he probably owes you fifteen bucks for, as he would confess, “convincing you to see a movie that didn’t really deliver. It happens. That’s the gig.”
 
01:57 Introducing Scott Edwards: A Creative Force in Entertainment Advertising;
09:22 The Art of Building Elite Teams and Navigating Industry Changes;
43:51 Elevating Campaigns with Strategic Creativity and Music;
45:16 Crafting Iconic Campaigns: A Deep Dive into Creative Processes;
48:47 Navigating Creative Choices in Entertainment Marketing;
50:22 The Art of Marketing and the Influence of Music;
51:22 Evolving Strategies in Entertainment Marketing;
53:55 The Impact of Teaching on Professional Perspective;
58:27 The Power of Authentic Storytelling in Marketing;
58:58 Learning from the Next Generation: Teaching Insights;
01:14:06 The Future of Entertainment Marketing in the Age of AI;
01:20:20 Personal Reflections and the Importance of Connection
 
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
 
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
 
You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
 
And here's Scott on LinkedIn: https://www.linkedin.com/in/scott-edwards-a815466/ 

In this edition, we have a rock star in the making, Matthew Zuckerman, trailer editor at X/AV, who's already finished some of the coolest pieces over the last few years including Furiosa, House of the Dragon Black and Green trailers, Sexy Beast, Memory and so much more The conversation dives into his approach to editorial; his journey from studying at Columbia College Chicago to getting a shot at X/AV, detailing his evolution from intern to full editor; and his work on all those great projects, highlighting the varied techniques required for different genres. Matthew also elaborates on the impact of AI in trailer editing, his favorite trailers and their influence on his work, advice for aspiring editors, and the future trajectory of the trailer industry.
 
04:08 Diving Into the World of Trailer Editing with Matthew Zuckerman; 
08:05 From Chicago to LA: Matthew's Journey into Editing; 
23:13 Developing a Unique Editing Style: Learning and Growing at X/AV; 
32:30 Navigating the Shift to Remote Work During the Pandemic; 
35:06 Deep Dive into Crafting Movie Trailers; 
45:50 Navigating Challenges and Changes in the Industry; 
48:20 The Future of Trailers and AI's Role; 
52:52 Personal Favorites and Influences in Trailer Editing; 
59:33 Advice for Aspiring Trailer Editors; 
01:04:22 Reflecting on the Podcast's Journey and Impact; 
01:08:10 Closing Thoughts and How to Connect
 
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
 
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
 
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
 
https://www.youtube.com/watch?v=FVswuip0-co
 
https://www.youtube.com/watch?v=csSaSrJJPRs
 
https://www.youtube.com/watch?v=pkPgmkyBfi0
 
https://www.youtube.com/watch?v=d6VsrSHQdVw
 
https://xav.la/
 
https://matthew-zuckerman.com/

We've got the team that brought you the CALL OF DUTY, ASSASSINS CREED and BATMAN ARKHAM TRILOGY campaigns and so much more! That's David Wilson, Executive Producer / Co-Head of Immersive Media at Aspect (Los Angeles); Ryan Vickers, Co-Head of Games at Aspect; and Ashley Vong, Games Producer at Aspect and Women in Games Ambassador.
 
It's been so cool to track with folks like Ryan Vickers and David Wilson from when they were working their way up at that legendary, groundbreaking team at Ant Farm, and then as they took the leap to launch the games division at Aspect LA. Ashley Vong made her way on the theatrical side initially at Big Pic and then over at Aspect, and really hit her stride with David and Ryan (aka "my people") doing all that great work in games.
 
This is an in-depth conversation on each of their stories, all they've overcome, what they love working on, their perspective on the work and the industry as a whole.
 
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
 
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
 
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
 
www.teamaspect.com/
 
www.instagram.com/goteamaspect/

Trailers, Indie Film and AI... plus Special Shoots with FX, MAX and more!
 
This conversation, we did a deep dive with the Chief Creative Officer of Mocean, Greg Harrison. You'll hear us delight in the art of mixing the perfect Sazerac; what it's like to be onset with the likes of Ben Stiller, Larry David, John Oliver, Samantha Bee, John Travolta and how Greg got some good acting out of LeBron James; the long road to making his first indie film, Groove, and then his second film, November; moving from trailer editing into special shoots with top notch creative teams; yeah, we get into AI and where it's gonna land in terms of tools people can use for the creative process; how Mocean is paving new ground in the modern brand space; and we take a moment to wonder whether Picasso's early showings of Guernica tested well. Plus, if you stay to the end, you get to hear about a 1 star listener review... FUN!
 
01:32 Introducing Greg Harrison: A Creative Force in Entertainment Marketing; 
02:05 The Art of Crafting the Perfect Drink; 
03:14 Behind the Scenes: The God of War Campaign; 
05:57 From Indie Films to Entertainment Marketing: Greg's Journey; 
07:26 The Craig Murray x Michigan State Connection; 
18:16 Making It in the Movies: The Journey of an Independent Filmmaker; 
38:30 Returning to Entertainment Marketing with a Filmmaker's Perspective; 
43:43 Advice for Aspiring Creatives: Talent, Perseverance, and Luck; 
52:55 Exploring the Creative Process with Industry Giants; 
01:01:53 The Impact of AI on Creativity and Industry Evolution; 
01:22:04 Finding Your Creative Path and Embracing the Mess
 
Be sure to check out our wonderful sponsors:
Defacto Sound - www.defactosound.com/
Carrma - www.carrma.com/
 
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
 
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
 
www.moceanla.com/
 
www.gregharrisonfilm.com/

We were joined on this episode by Peter Stark, the Head of Print at AV Squad, and Brian Lauzon, the Creative Director there at AV Print.
 
Peter shares about how one goes from serving in the Peace Corps to running print at one of the most successful shops in the business. Brian gives us a glimpse at how a guy could get from Buttzville, NJ (jk, he's actually from Long Valley, NJ - Buttzville was just a place he visited for the hot dogs) to working on some of the most kick-ass posters we've enjoyed over the last 20 years.
 
We also talked about plenty of their work. There was a pretty scary SAW poster, CRASH posters they each worked on, a really rad PATRIOTS DAY poster, a motion and emotion-filled TAR piece and so much more. I mean, check out their site. There's HOUSE OF THE DRAGON, CIVIL WAR, THE HOLDOVERS... Anyway, check it out. So much great work!
 
Here's the site for Good City Mentors: goodcitymentors.org
 
Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/
 
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.
 
And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
 
www.avsquad.com/print

We brought in three industry heavyweights Kenny Gravillis, Dawn Baillie, and Noël Claro to discuss a collaboration between Netflix and Otis College of Art and Design. ACCESS was launched to help historically underrepresented students unlock their "peak potential and shape the future of entertainment marketing." We also explore Noël, Kenny and Dawn's respective careers and views on the industry, underlining the value of education and practical experience. We also candidly address some of the challenges many have faced, how we've muddled our way through and how folks can come together to overcome obstacles. And of course we geek out on influential posters and campaigns, highlighting the ones for 'Barry', the 1979 'Alien' movie, and 'All About Eve' from 1950. Ultimately, Dawn, Kenny and Noël provide advice to aspiring marketers, focusing on the importance of meaningful relationships, persistent research, and inspiration.
 
01:28 Introducing the Guests: Dawn Baillie, Noël Claro and Kenny Gravillis; 
03:59 The Journey of Noël Claro in the Entertainment Industry; 
15:42 Kenny Gravillis from Def Jam Records to award-winning entertainment advertising campaigns; 
30:24 The Role of Mentorship and Networking in Career Growth; 
42:43 Reflecting on the Unforeseen Challenges of the Past Years; 
43:32 Introducing ACCESS, the Netflix x Otis Entertainment Marketing Certificate Program;
45:06 Addressing Diversity and Inclusion in the Advertising and Design Industry;
46:35 The Importance of Education and Preparation in the Creative Industry;
47:17 The Journey of Developing and Implementing the Certificate Program;
55:28 The Future Vision for ACCESS; 
01:02:22 Advice for Aspiring Professionals in the Industry
 
Be sure to check out our wonderful sponsor:
Defacto Sound - www.defactosound.com/
 
Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.
 
And you can find Corey on all the socials @coreysnathan such as
www.linkedin.com/in/coreysnathan.
 
otis.edu/netflix