Trigger Strategy Tom Kerwin and Corissa Nunn

Today, we talk about the appendix, fences, SaaS for lawyers, putting Shoggoth in a box ... and more.
Some links we mentioned:
Why aren't smart people happier and how that relates to well-defined problems: https://www.experimental-history.com/p/why-arent-smart-people-happier
Explainer on LLMs and why they probably won't take your job: https://cyberneticforests.substack.com/p/a-hallucinogenic-compendium

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This one's quite focused on business and building products ... OR IS IT?
In this one we respond to a question that Tom's received from several people recently. We'll call one of them Dave. Dave has a friend who has a big product idea they want to build, or big business project they want to do. The plan Dave's friend has landed on is to do the whole thing (how hard can it be anyway?) and then receive the (as yet unspecified) rewards. And Dave wants to know: how can I help them see that's not the only way, that they'll probably fail, and that there's a better way ... without being preachy or lecturing them?
We talk about the impossibility of reasoning someone out of a position they didn't reason themselves into, and share a few ideas for thought exercises that can help Dave figure out what flavour of situation he's dealing with.
For example, the "I'm going to A even if it means I never B" exercise and the Time Machine selling manoeuvre.
We also talk about "the inherent bigness of ideas", about dogfooding when you're not actually a dog, and the shocking distribution of returns for start up entrepreneurs.
Beans and noses: https://articles.centercentre.com/beans-and-noses/

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This is kind of a follow-up to our previous episode that was recorded before the UX London conference. With the whirlwind of travel and baby-care, this was the first chance Tom & Corissa have really had to talk about the conference, and we captured it for the podcast too.
In our longest episode yet, we touch on Pitch Provocations, Multiverse Mapping, Zenko Mapping, rewilding, research repositories, behavioural design, regulations, stories, metaphor, communication, collaboration, validation, information architecture, design systems AND MORE. Whew.
Also lots of shout outs and thanks to folks who gave talks and workshops, including Serena Verdenicci, Luke Hay, Emma Boulton, Dr Harry Brignull, Ben Sauer, John V Willshire, Tchili Ndou, Alicia Calderón, Stéphanie Walter, Peter Boersma and Brad Frost ... and the folks who curated, helmed and scaffolded a great few days: Jeremy Keith, Louise Ash, and many other awesome folk from Clear Left.

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This is one of those where you walk along with Tom and Corissa while we're trying to figure something out. This time, Tom's giving a conference talk next week (which is last week from the podcast's perspective). He knows what he's talking about, but there's TOO MUCH of it! We try to figure out the one point he wants to make and why someone should care. Do we manage to tame this unruly topic or does it get away from us? You be the judge ...
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Tom saw a discussion on LinkedIn about why Cynefin hasn't caught on in some scenes. One take was that it's the "academic, technical" language that puts people off. Corissa has lots of experience of the power of simplifying your language from her background in copywriting, and especially usability testing her copy. On the other hand, weird new words can provoke weird new ways of thinking ... but it's also easier to dismiss weird things if you don't like their implications. Perhaps there's no right answer.
We talk about our experiences getting to grips with ideas like Cynefin, our experiences sharing such ideas with others, and we even talk about a dance class to explain the idea of the disposition of a complex adaptive system.

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Spoiler alert: when I shipped an idea in an hour it did not meet the pivot triggers I'd set for the probe. That was one of a whole array of probes we've been putting out into the world here at Trigger Strategy Group. The general sense we've been picking up is that we haven't nailed our positioning yet. That's normal for a business in the early days like ours, but figuring this stuff out is emotionally challenging. We talk through some of the journey we've been on, an epiphany we've had, and where we're thinking of probing next.
For more on the original idea, check out:

the podcast episode: https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9311and the YouTube video: https://www.youtube.com/watch?v=i0Kma97f9v4


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