What About The Music SoStereo

This week’s guest - Frank Garcia is Executive Creative Director at Golin. As a musician and creative, for over a decade Frank has been helping lead ad creative for brands like Coach, WhatsApp and Under Armour. His work has been featured on CNN, The New York Times, SNL, and has received numerous accolades at Cannes Lions, The Webbys and many more.

With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.

Episode Highlights:
03:25 - Tanya shares her first interaction with music in the world of advertising
09:00 - Beto & Tanya discuss the importance of starting the music process early
13:50 - Tanya dives into a Sonos campaign and its musical process
20:25 - Tanya shares the background of a campaign she worked on for Runaway train
24:50 - Tanya shares advice to fellow producers

More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of production working with brands like Meta, HBO, and even working on an award winning campaign for DojaCode, Tasha dives into her process and shares key advice for fellow industry professionals.

Episode Highlights:
05:05 - Tasha shares a few things she wishes she knew when she first started in the music-for-ads world
09:00 - Tasha discusses some of the most difficult things she faces when working in production
13:00 - Tasha dives into the importance of starting the music process early
16:45 - Beto shares how he thinks music can best be leveraged on social media
18:20 - Tasha gives an in depth look at an award winning campaign for DojaCode
28:25 - Tasha shares key takeaways and advice

More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and Kraft-Heinz. Veronica walks us through her over 20 years of experience in the content production space, shares a key perspective on ‘ballparking’ and budgeting, and breaks down the musical process behind a prolific Dove campaign.

Episode Highlights:
05:25 - Veronica shares her take on how music and advertising go hand in hand
08:00 - Beto and Veronica ponder why music is typically a last line item
14:10 - Veronica discusses her typical approach to music
18:25 - Veronica dives into one of her favorite campaigns and the role that music played in it
26:30 - Veronica shares the background behind the poolhouse

More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective.

Episode Highlights:
05:30 - Shannon discusses her introduction to music in the advertising industry
12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign
17:00 - Bryan shares how he navigates music terminology in the production phase
19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process
24:20 - Shannon & Bryan share their key advice for fellow creatives


More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discuss the development of sonic identity awareness and the intricate role music played in a Mastercard campaign.

Episode Highlights:
02:55 - Michele shares the background of his company
08:10 - Beto & Michele discuss how awareness surrounding sonic identity has developed over the years
11:40 - Michele discusses his work with Mercedes Benz
17:45 - Beto & Michele ponder why brands may not prioritize music and why that should change
21:50 - Michele shares his advice for how brands can best approach music


More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com