How Brands Can Connect With Gen Z | Timothy Armoo From Fanbytes | 20 Minute Marketing #30 20 Minute Marketing

We chat with the CEO of Fanbytes, Timothy Armoo. Fanbytes is a leading content, social, and influencer marketing agency that helps brands win the hearts of Generation Z. They have worked with many high profile companies (McDonald's, Boohoo, Samsung) and influencers (Cardi B, Rita Ora, Kevin Gates). On TikTok, the #fanbytes hashtag has been used over 1.2 million times.  

We start the episode by discussing the relationship between brands and Gen Z. Timothy shares some insights on how brands companies can create meaningful connections with their younger fans. We also chat about the benefits of using TikTok for businesses. We discuss how brands can go viral on the platform and whether or not it is beneficial for SaaS and B2B companies to be active. Finally, Timothy shares some insights on influencers and whether or not brands should consider using them to grow their audience on social media.