34 episodes

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth.

Since our guests are busy running businesses, most episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!

20 Minute Marketing Reach Interactive

    • Marketing

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth.

Since our guests are busy running businesses, most episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!

    SEO For Small Businesses | John Vuong From Local SEO Search | 20 Minute Marketing #33

    SEO For Small Businesses | John Vuong From Local SEO Search | 20 Minute Marketing #33

    We chat with John Voung about SEO for small businesses. John is the owner of Local SEO Search, which helps small and family-run businesses by increasing their online presence through SEO and other services. Before launching his agency, John spent five years working at Yellow Pages, meaning that he has witnessed first-hand the transition from directory marketing to search engine marketing, 

    During the episode, we discuss some of the reasons why it is important to invest in SEO. John shares insights on how small business owners can gain positive results while also managing their time and resources effectively. We talk about the value of focusing on longtail keywords instead of going up against international companies with large budgets and marketing teams. We also chat about on-page optimisation, ranking factors, the challenges of understanding technical SEO, and more.

     

    • 23 min
    Google Ads: Upscaling & Ad Copy (Part 2) | Jake Surrey & Gemma Russell From Fountain Partnership | 20 Minute Marketing #32

    Google Ads: Upscaling & Ad Copy (Part 2) | Jake Surrey & Gemma Russell From Fountain Partnership | 20 Minute Marketing #32

    We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.
    During this episode, we cover two themes. Firstly, we talk about how you can scale up your Google Ads account. We cover impression share, adding keywords, optimal spend, and more. We also discuss other ways in which you can scale up and some of the PPC platforms that may not spring to mind right away. Secondly, we discuss ad copy and CTA's. Gemma & Jake share insights on extensions, structured snippets, leading with price, filling out your ad space, and more. 

    • 18 min
    Google Ads: Setup & Optimisation (Part 1) | Gemma Russell & Jake Surrey From Fountain Partnership | 20 Minute Marketing #31

    Google Ads: Setup & Optimisation (Part 1) | Gemma Russell & Jake Surrey From Fountain Partnership | 20 Minute Marketing #31

    We welcome two guests on to the show for the first time! We are joined by Gemma Russell & Jake Surrey from Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.  During the episode, we discuss how you can optimise your Google Ads account. They share some of the research that goes on behind the scenes before a large account goes live.  We also discuss some of the different settings that you might want to consider when building out your account. Some of the topics we discuss include bidding strategy,  budgets, goal setting, SKAGS, quality score, and more.  Stay tuned for part 2 - which focuses on upscaling your account and successful ad copy. 

    • 24 min
    How Brands Can Connect With Gen Z | Timothy Armoo From Fanbytes | 20 Minute Marketing #30

    How Brands Can Connect With Gen Z | Timothy Armoo From Fanbytes | 20 Minute Marketing #30

    We chat with the CEO of Fanbytes, Timothy Armoo. Fanbytes is a leading content, social, and influencer marketing agency that helps brands win the hearts of Generation Z. They have worked with many high profile companies (McDonald's, Boohoo, Samsung) and influencers (Cardi B, Rita Ora, Kevin Gates). On TikTok, the #fanbytes hashtag has been used over 1.2 million times.  

    We start the episode by discussing the relationship between brands and Gen Z. Timothy shares some insights on how brands companies can create meaningful connections with their younger fans. We also chat about the benefits of using TikTok for businesses. We discuss how brands can go viral on the platform and whether or not it is beneficial for SaaS and B2B companies to be active. Finally, Timothy shares some insights on influencers and whether or not brands should consider using them to grow their audience on social media.

    • 26 min
    It's Like Tinder, But For Podcasters | James Mulvany From MatchMaker.fm | 20 Minute Marketing #29

    It's Like Tinder, But For Podcasters | James Mulvany From MatchMaker.fm | 20 Minute Marketing #29

    We chat with James Mulvany, who specialises in online media/broadcasting & content spaces. James is the CEO of MatchMaker.fm, which is a free platform that connects established podcasts with potential guests for their show. This makes it extremely easy for both hosts and guests to increase their influence and find opportunities in their field. James launched MatchMaker in February 2020 and the platform has quickly grown from having 0 users to over 3,000.

    During the episode, we discuss some of the effective tactics that have helped to attract new users MatchMaker. James starts the episode by talking about the benefits of targeting your existing customer base. We then chat about the power of LinkedIn to promote your services and reach a greater audience. James breaks down one of the messages that he has been using to promote MatchMaker on LinkedIn. The focus of the episode then shifts to podcasting. We chat about the benefits of podcasting for both businesses and individuals. Finally, James spends a few minutes talking about how podcasters can grow their audience and gain listenership.

    • 25 min
    Turning Customers Into Brand Ambassadors | Adam Mendler From The Veloz Group | 20 Minute Marketing #28

    Turning Customers Into Brand Ambassadors | Adam Mendler From The Veloz Group | 20 Minute Marketing #28

    We speak with Adam Mendler, who is the CEO of The Veloz Group. Adam has co-founded and overseen numerous ventures which include Beverly Hills Chairs, Custom Tobacco, and Veloz Solutions. Adam is also the host of a successful podcast named Thirty Minute Mentors and has been covered in many large publications that range from Forbes to Huff Post, Inc & Thrive Global.
    The episode focuses on the importance of customers and how businesses can turn them into brand ambassadors. We discuss the importance of having a customer-first attitude while looking at some of the short and long-term actions that brands can take to gain customer loyalty. Adam shares several examples that have worked at The Veloz Group and we look back at a particularly interesting story that led to a client becoming an ambassador for Beverly Hills Chairs.

    • 24 min