Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth.
Since our guests are busy running businesses, some episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.
An Introduction To Attention Marketing | Lloyd Williams From Socially Powerful | 20 Minute Marketing #73
This week we're joined by Lloyd Williams from Socially Powerful, a global attention marketing agency. Lloyd is the Head of Strategy and he specialises in social media best practices and onboarding new business. During his career, he's worked with global brands like Kit Kat, Aero, Budweiser, Desperados, and more.
The episode focuses on social media and how brands can grab the attention of followers. Lloyd tells us what attention marketing means and why he loves working in the social media industry. We then talk about influencer marketing and some of the misconceptions around the industry. Lloyd then talks about the Rules of Engagement that are used at Socially Powerful. Finally, we talk about Lloyd's podcast, Brand Wars, and he shares one of his favourite brand stories from the show.
Telling Stories Through Video | Gary Gumbleton From Capital Content | 20 Minute Marketing #72
We're joined by Gary Gumbleton on episode 72 of the show. Gary joins us from Capital Content, a creative and dynamic digital agency that balances what looks good with what works. He is also one of the best video storytellers on the planet.
During the episode, we chat about telling stories through video. Gary and Liam discuss some of the things that have prevented Liam from creating video content in the past and how those issues can be overcome. Gary shares two different types of video content that can be created - rational and emotional videos. We also talk about the value of batch creation and how to improve production quality when recording videos. To close out, we compare the benefits of in-house video production with outsourcing to a content agency and Gary shares his free training course with us - Content 101.
How To Be The Best Generalist Marketer | Lisa Eaton From Fabric | 20 Minute Marketing #71
We chat with Lisa Eaton on the podcast this week who is a leading marketer in the North East and has over 20 years of marketing experience. Lisa is the Founder and Managing Director at Unwritten Group, a fully integrated strategic communications agency. Last year, Lisa launched Fabric which is an academy that helps marketers to develop an integrated marketing and communications strategy from scratch. So, she's the go-to if you want to create and implement a top-level marketing strategy for your business.
During the episode, we talk about being a generalist marketer. As the Managing Director of a full-scale agency, Lisa ensures that she has an understanding of all of the marketing channels out there. We talk about the challenges of spreading yourself across multiple channels and how to invest your time properly. Lisa then talks us through her professional development strategy and why she dedicates one day per week to learning. Finally, we talk about the value of understanding your top-level strategy when working on day-to-day tasks and the launch of Fabric.
Marketing In Ways I Never Expected | Alex Sanfilippo From PodMatch | 20 Minute Marketing #70
We're really excited to share episode #70 of 20 Minute Marketing with you. This week, we are joined by the co-founder of PodMatch, Alex Sanfilippo. PodMatch is a matchmaking tool that automatically connects podcast hosts and guests for interviews. The site launched last year and now has over 6,500 members that are looking to connect.
During the episode, we talk about the initial launch of PodMatch and the reasons why Alex wanted to launch a matchmaking service for podcast hosts and guests. Alex then tells us about some of the different marketing tactics that he has used successfully to increase PodMatch members. We talk about the value of referrals, why human-to-human marketing always wins, and some cool growth tactics like gamification and podcast guesting.
Driving Acquisition Through Digital Gifting | Peter & Dicken From Foolproof | 20 Minute Marketing #69
This week, we're joined by Peter Ballard and Dicken Doe from Foolproof, which is a global experience design company. Both Peter and Dicken bring a ton of experience to the show and bring a very unique topic to the show. Peter is the co-founder of Foolproof and VP Head of Marketing at Zensar and Dicken is an Experience Design Director at Foolproof and specliasies in data, analytics, and application of AI. So, they have a great combination of experience and knowledge.
The focus of this episode covers a very unique and cool topic. We discuss how retailers and B2C sites can drive acquisition through digital gifting. Foolproof lots of interesting research over the Christmas period which suggests that consumers aren't fully satisfied with the gifting experience that retailers offer. Many consumers order gifts to their own homes and then resend the gift to the recipient due to a lack of confidence to do this directly. So, we asked Peter & Dicken several questions on how retailers can improve the digital gifting experience and discussed some of their research findings.
Digital Gifting research - https://www.foolproof.co.uk/journal/43-of-uk-shoppers-forced-to-expend-unnecessary-effort-this-christmas/
Journal - https://www.foolproof.co.uk/journal/
Mischief Making & Great PR | Lee Price From Paddy Power | 20 Minute Marketing #68
We're thrilled to share episode 68 of 20 Minute Marketing with you. This week, our guest is Lee Price from Paddy Power. For overseas listeners, Paddy Power is an Irish bookmaker and one of the largest betting companies across Ireland and the UK. As a brand, they are renowned for pushing the boundaries on social media and with their PR campaigns - for all the right reasons. Lee is the Head of PR & Mischief and plays a major role in the success of those campaigns.
We start the episode by talking about mischief and how it's used by Paddy Power to create engagement. Lee also tells how they have adapted over the last few years due to COVID-19 and changes in society and on social media. Our chat then focuses on social media and how the team at Paddy Power creates a winning formula, plus what happens when things go wrong. Lee then shares some of his favourite campaigns both at Paddy Power and elsewhere. Finally, we talk about measuring success.