It's Like Tinder, But For Podcasters | James Mulvany From MatchMaker.fm | 20 Minute Marketing #29

We chat with James Mulvany, who specialises in online media/broadcasting & content spaces. James is the CEO of MatchMaker.fm, which is a free platform that connects established podcasts with potential guests for their show. This makes it extremely easy for both hosts and guests to increase their influence and find opportunities in their field. James launched MatchMaker in February 2020 and the platform has quickly grown from having 0 users to over 3,000.

During the episode, we discuss some of the effective tactics that have helped to attract new users MatchMaker. James starts the episode by talking about the benefits of targeting your existing customer base. We then chat about the power of LinkedIn to promote your services and reach a greater audience. James breaks down one of the messages that he has been using to promote MatchMaker on LinkedIn. The focus of the episode then shifts to podcasting. We chat about the benefits of podcasting for both businesses and individuals. Finally, James spends a few minutes talking about how podcasters can grow their audience and gain listenership.