#95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2‪)‬ Middle Earth - China’s cultural industry podcast

Started as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came to be?

Featuring
- Tage : Author 
- Wei Xiaoma : IP Licensing Manager
- Yang Zeyi : Technology Reporter 
To go further
- Middle Earth episode #92 How writers, bookstore owners, and printers survive in China’s publishing industry
- Middle Earth episode #69 The Seducing Power of IPs
- Middle Earth episode #90 Women in China’s Cultural Industries
- Middle Earth episode #79 Exploring Wuxia (think "Crouching Tiger, Hidden Dragon")
- Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao Yefan
- China is reinventing the way the world reads, article by Yang Zeyi

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影

With thanks to Ren Jiayin for production assistant, Li Muyuan for voice over and Sean Calvo for music support.
The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.