A Budding Category – Dustin Smalley (CEO, Bird Rock Group‪)‬ Going For It!

While still not fully decriminalized across the United States, the cannabis industry is one of the fastest-growing industries in the country and is primed to make waves in the sports sponsorship world as perceptions, league rules, and state and federal laws evolve. Dustin Smalley is the CEO of Bird Rock Group, a cannabis consulting firm, which has recently partnered with Professional Sports Partners to help cannabis companies explore opportunities within the sports landscape to highlight the health and wellness benefits of their products. Dustin speaks with host Ben Crook and PSP CEO Jason Kohll about the partnership, the changing landscape of the young cannabis industry, and the category's future in sports.