69 épisodes
ADLANDIA iHeartPodcasts
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- Business
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3,7 • 7 notes
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Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia
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What We’re Watching in 2022 with Axios’ Sara Fischer
Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.
Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one’s for you.
See omnystudio.com/listener for privacy information. -
Marketing & Comms Talent Goes Flexible with Lara Vandenberg
Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. -
A Web3 Primer with Jarrod Dicker
Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).
Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.
We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community.
If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. -
Marketing for Longevity, Not Leasing, with Michaella Solar-March
Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.
Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. -
Getting Specific with Monica Padman of Armchair Expert
Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models.
Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. -
Building and Scaling Niche with Morning Brew
Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone?
Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Avis des utilisateurs
Podcast Review with Love
Adlandia’s bi-weekly interview-led podcast focuses on the leading trends happening in the advertising and marketing industry. Each episode, the podcast brings in industry professionals to share about their journey and how they challenge the “same old” thinking to become successful.
The podcast has been running for 10 months with their first episode in February 2017. The two hosts, Laura Correnti and Alexa Christon, bring forth new perspectives about business models, ideas and platforms. Both women have an extensive background in business marketing, creative media and are considered to be Madison Ave’s “most disruptive female voices”.
The episodes range from 40 minutes to an hour in length. The co-hosts begin each podcast by introducing the topic for the episode. Laura and Alexa then share their own opinions before inviting the guest to participate in the discussion. The engaging discussion covers questions such as whether certain trends are effective or not and how companies can improve.
The episode, “Moving at the Speed of Culture,” Laura and Alexa rant for 15 minutes about what has been inspiring them in their lives and how they apply it in their everyday lives. The cohosts raise the question about how to best tackle plans based on real-time feedback. Despite reports, the industry needs to be a cultural student and aware of creative branding. Piers Fawkes, Founder of PSFK, shares how the industry’s measurements don’t account for the work being done today and where it’s headed.
The following episode, “Don’t Delegate Your Story with Beth Comstock,” the two women interview GE Vice Chairwoman, Beth Comstock, who’s had major impact on the business and marketing industry. Beth Comstock has worked with both Laura and Alexa, and it’s evident how much she inspires them throughout the episode. Beth shares awesome insight on how to navigate one’s own creative career and how to stand out as a great leader.
The content of the podcast discusses topics for those only interested in business and marketing. It is not for everyone. Some topics are far more interesting than others because of its currency. However, the hosts do a great job and dumbing down the terminology and statistics for every day individuals to follow.
The interviews are interesting, because the professionals share their input by relating it to their own personal experiences. The interviewees are humble and honest, which is a refreshing take on the modern business professional stereotype. The input of the interviewees is always relevant and provide strong points on how the industry is advancing in the topic of discussion.
The podcast does not focus on a specific narrative. It is conversational discussion. The questions asked are thought provoking and can be extended to the listener to reflect upon.
I like the co-hosts, Laura and Alexa, because they have contrasting personalities. Laura is more sarcastic whereas Alexa is more optimistic. The balance is a nice dynamic that keep the show lively and entertaining.
A recurring advertisement that played for each episode was for FreshBooks. It is a cloud accounting software tailored for small businesses that struggle to be organized when dealing with finances. It’s a good match because it deals with small business and properly manages a company in an efficient way. I did not want to skip the ads because they were not long. The hosts did a good job at relating the product to their content and explain how it would be beneficial for listeners to subscribe to the product.
The podcast Adlandia challenges the traditional thinking of sticking to the “way it’s been done”. It creates engaging and insightful content relating to advertising and marketing. However, it is dedicated to a specific niche and target audience.
As much as I thought that this would be geared toward pop culture and social trends, it discussed more complex aspects of business that I was unfamiliar with. However, the podcast does a good job at navigating through the issues and successes of the marketing industry. Laura and Alexa include great interviews by asking compelling and engaging questions.
I would rate the podcast a 3 out of 5.