12 episodes
AMA Marketing / And with Bennie F. Johnson Bennie F. Johnson
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- Business
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.
Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing
the world around us.
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Disruption, Transformative Marketing and Demarketing
Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
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Marketing to Children and Privacy in Advertising
Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA’s Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy.
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Value of the Platform and Business Re-Engineering
Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you’re passionate about.
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Strategic Intent and Driving Enduring Change
Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.
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Innovation Journey and Finding Patience in Tech
Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA’s Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology.
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