47 min
Andrea Fenn | How the New Rich Changed Luxury Fashion Marketing and the Phenomenon of Live Streaming for Commerce The Negotiation
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- Marketing
In this episode of The Negotiation, we talk with Andrea Fenn, Founder & CEO of Fireworks, a digital company based out of Shanghai. We talk to Andrea about his early experiences as a journalist researcher with CNN and how the fashion industry has changed over the last decade. We also talk about his company Fireworks and why he refers to it as a “post-digital” agency, and how client requests have evolved since 2011 when his journey began. We then turn our focus to live streaming, an incredible phenomenon akin to QVC or a late-night tv shopping channel, except the extent of production is usually an iPhone on a tripod. We ask Andreas to make sense of it for us, talk about whether the Chinese consumer market could potentially grow tired of it soon and treat it as a fad, and is it something that he is recommending to his current clientele. Lastly, we discuss whether live streaming is a viable option for new brand entrants into the Chinese e-commerce ecosystem. Enjoy!
In this episode of The Negotiation, we talk with Andrea Fenn, Founder & CEO of Fireworks, a digital company based out of Shanghai. We talk to Andrea about his early experiences as a journalist researcher with CNN and how the fashion industry has changed over the last decade. We also talk about his company Fireworks and why he refers to it as a “post-digital” agency, and how client requests have evolved since 2011 when his journey began. We then turn our focus to live streaming, an incredible phenomenon akin to QVC or a late-night tv shopping channel, except the extent of production is usually an iPhone on a tripod. We ask Andreas to make sense of it for us, talk about whether the Chinese consumer market could potentially grow tired of it soon and treat it as a fad, and is it something that he is recommending to his current clientele. Lastly, we discuss whether live streaming is a viable option for new brand entrants into the Chinese e-commerce ecosystem. Enjoy!
47 min