157 episodes

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

The Negotiation WPIC Marketing + Technologies

    • Business
    • 5.0 • 21 Ratings

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

    Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories

    Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories

    This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.

    In today’s episode, we caught up with Igor to learn more about why he chose to base his business in Hong Kong, the impetus behind Native Union, and his goal to enhance the way we live with technology. We also explore the consciousness of consumers today, how it has developed over the years, brand legitimacy, and other engaging topics. Enjoy!

    • 33 min
    Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia

    Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia

    In this episode, we conclude our extensive discussion by talking about Dave's time at Coca-Cola, how he got ads approved in the Chinese market, and, specifically, the first-ever romantic kiss seen on Chinese television. We also talk about how brands should approach countries in Southeast Asia (which are all different from one another and see major nuances inside each country). We finish our conversation by diving deep into AI technology -- is it going to disrupt the marketing world? Discover more by tuning in. Enjoy!

    • 44 min
    Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia

    Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia

    This episode of The Negotiation features part 2 of our conversation with Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s most successful advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the Strategic Planning function, and since 1995 has been based in Bangkok, Hong Kong, and Tokyo leading regional strategy and communications campaign development for clients like Coca-Cola, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson, and many others. In 2015 Dave launched BIBLIOSEXUAL, which works with brands to bring together his long-term passion for understanding the relationship between form and content.

    In this episode, we continue the discussion by talking about Japanese consumer trends, youth marketing, and how it has changed over the years, product placement and decision fatigue. Dave then shares his thoughts on how brands should pay attention to older consumers in Japan (a category with growing influence and purchasing power). Finally, we do a deep dive into the topic of toilets, and how Dave got involved with them. Enjoy!

    • 39 min
    Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia

    Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia

    2022 is finally over, and we’re so excited to share the first episode of 2023 with you! This episode of The Negotiation is part 1 of our conversation with Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s most successful advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the Strategic Planning function, and since 1995 has been based in Bangkok, Hong Kong, and Tokyo leading regional strategy and communications campaign development for clients like Coca-Cola, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson, and many others. In 2015 Dave launched BIBLIOSEXUAL, which works with brands to bring together his long-term passion for understanding the relationship between form and content.

    In today's episode, we discuss Dave’s extensive work in marketing brands in Asia. He explains why he chose the name BIBLIOSEXUAL for his company. We then dive into a discussion of Japanese culture and consumer habits, and how international brands need to think about the market when advertising. Enjoy!

    • 32 min
    Year In Review, Part 2 | The Greatest Hits Of 2022!!

    Year In Review, Part 2 | The Greatest Hits Of 2022!!

    This episode of The Negotiation is part 2 of our 2022 Year In Review. As I said off the top of the last show, which I’ll reiterate here, this has been another fantastic year for us, filled with incredible guests and amazing conversations. One of the most exciting changes this year is a move to a broader discussion to include geographies outside China and explore the ins and outs of the markets and consumers across South East Asia. We are so incredibly grateful to you, our listeners, for continuing to enjoy our show and giving us the feedback we need to continue to deliver guests and content that matter to you. It’s truly our pleasure to be able to put this together week in and week out for you all to enjoy. We also want to thank all our amazing guests this past year who provide the expert commentary and insights; it is their lifetime of hard work and expertise that we are leveraging and we know it. So, without further ado, here is Part 1 of our 2022 Year in Review! We’re hitting the rewind button to take a look back at some of our favourite moments from this past year, and if you like what you hear feel free to jump directly to the full episode to hear it in its entirety. Enjoy!

    • 25 min
    Year In Review, Part 1 | The Greatest Hits Of 2022!!

    Year In Review, Part 1 | The Greatest Hits Of 2022!!

    We have been busy the last two weeks putting together our final show, the star on the top of this podcast’s tree, wrapping our final gifts to you our audience. It’s been another fantastic year for us, filled with incredible guests and amazing conversations. One of the most exciting changes this year is a move to a broader discussion to include geographies outside China and explore the ins and outs of the markets and consumers across South East Asia. We are so incredibly grateful to you, our listeners, for continuing to enjoy our show and giving us the feedback we need to continue to deliver guests and content that matter to you. It’s truly our pleasure to be able to put this together week in and week out for you all to enjoy. We also want to thank all our amazing guests this past year who provide expert commentary and insights; it is their lifetime of hard work and expertise that we are leveraging and we know it. So, with that in mind, we bring you Part 1 of our 2022 Year In Review! We’re hitting the rewind button to take a look back at some of our favourite moments from this past year, and if you like what you hear feel free to jump directly to the full episode to hear it in its entirety. Be sure to tune in next week for part 2! Enjoy!

    • 33 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

John Schumacher ,

On the ground China market analysis.

Great Show!

Steph Troughton ,

Good interviews great content

Great variety of interview guests with a breadth of experience. Hard to find this kind of content elsewhere. Edits are smooth and intro music is fire.

edtabakman ,

Interesting stuff

Todd does a great job hosting. Guests so far have been pretty insightful too!

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