The Negotiation

WPIC Marketing + Technologies
  • 5.0 (22)
  • MARKETING
  • UPDATED DAILY

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

  1. 17 HRS AGO

    Skiing in China and Japan: Growth, Participation, and the Road to Milan 2026

    In this episode of The Negotiation podcast, host Todd Embley welcomes back Justin Downes, President of Axis Leisure Management and one of the foremost experts on skiing and winter sports development in Asia. With nearly two decades of experience shaping China’s ski and snowboard industry — including playing a role in the infrastructure behind the Beijing 2022 Winter Olympics — Justin brings a rare, on-the-ground perspective. More recently, his work in Japan’s ski market gives him a comparative lens on how Asia’s two most important winter sports economies are evolving. With the Milan 2026 Winter Olympics on the horizon, this conversation dives into participation trends, market growth, and where the biggest opportunities lie for brands, operators, and investors across China and Japan. Discussion Points ·       Where Justin is joining from and what he’s been focused on since his last appearance ·       A high-level assessment of the 2025–2026 ski season in China ·       Comparing the outlook for China and Japan’s ski markets — similarities and divergences ·       Data and trends around skier and snowboarder participation in China ·       How the profile of the “typical” Chinese skier has evolved in recent years ·       Chinese athletes to watch ahead of the Milan 2026 Winter Olympics ·       Whether Milan 2026 could spark another participation boost across China and Asia ·       The evolution of indoor skiing in China and its role in market development ·       Commercial opportunities across resorts, equipment, apparel, training, and experiences ·       Key takeaways on what the next five years hold for skiing in China and Japan

    40 min

  2. JAN 21

    From Insight to Impact: Global Market Research with Nichola Quail

    In this episode of The Negotiation Podcast, host Todd Embley sits down with Nichola Quail, Founder and CEO of Insights Exchange and a leading global market research strategist. Nichola works at the intersection of strategy, research, and execution, helping brands access the right insights to make smarter decisions in complex and fast-changing markets. Nichola shares her career journey and the motivation behind founding Insights Exchange, a platform designed to connect companies with best-in-class research specialists around the world. She explains how her work helps organizations cut through noise, avoid costly missteps, and gain a clearer understanding of consumers across diverse markets. The conversation explores why market research has never been more important, particularly as brands expand internationally and respond to rapidly shifting consumer behaviors. Nichola also discusses common mistakes companies make when interpreting data, and highlights insights from recent global research reports that reveal how consumer attitudes and priorities differ across regions. Discussion Points Nichola’s professional background and the founding story behind Insights ExchangeHow Insights Exchange supports brands with tailored global research and insightsWhy market research is critical for navigating uncertainty and entering new marketsCommon pitfalls brands face when misinterpreting or misusing research dataKey findings from recent reports across multiple international marketsHow strong insights can drive better strategy, product decisions, and market entry success

    53 min

  3. JAN 15

    Mark Carney’s Beijing Visit and What It Means for Canadian Business in China

    In this episode of The Negotiation Podcast, host Todd Embley is joined by Jacob Cooke, CEO of WPIC Marketing + Technologies, to unpack the significance of Canadian Prime Minister Mark Carney’s visit to Beijing—the first by a Canadian prime minister in eight years. Jacob provides a timely analysis of what this visit signals for Canada–China relations after nearly a decade of diplomatic and trade tensions. The discussion focuses on why the visit itself matters, particularly as Canada navigates U.S. tariffs, economic pressure at home, and shifting global trade dynamics. The conversation explores what Canadian businesses are hoping to see from the trip, including reduced friction, improved market access, and momentum on longstanding trade issues affecting sectors such as agriculture, seafood, and pet food.  Turning to consumer brands, Jacob examines how Canadian companies like Lululemon and Arc’teryx continue to compete in China amid the rise of guochao and strong domestic players such as Bosideng. He explains why success in China is less about nationality and more about performance, quality, and lifestyle positioning. Finally, the episode looks ahead at whether a diplomatic reset is necessary for renewed Canadian investment in China—and how improving political ties can help restore confidence in boardrooms, even without immediate policy breakthroughs. Discussion Points Why Mark Carney’s Beijing visit is symbolically and strategically significantWhat Canadian corporates are realistically expecting from the tripPotential outcomes that would signal a positive shift in Canada–China relationsTrade barriers affecting Canadian agriculture, food, and pet-related exportsHow Canadian consumer brands compete amid guochao and rising local championsWhether diplomatic tensions have held back Canadian business in ChinaWhy geopolitics rarely drive Chinese consumer purchasing decisionsHow a diplomatic reset could reduce risk and unlock new commercial momentum

    18 min

  4. 2025-12-23

    Manufacturing, Sourcing, and Risk Management in China with Richard Kimber

    In this episode of The Negotiation Podcast, host Todd Embley is joined by Richard Kimber, an Australian and Hong Kong–admitted lawyer who has helped more than 400 companies enter and operate in the Chinese market. Richard brings decades of experience advising international businesses across sectors, including agribusiness, manufacturing, healthcare, technology, sports, and education. His work spans China market entry, international trade, strategic alliances and joint ventures, IP licensing, and compliance—making him a trusted advisor for brands navigating the complexities of doing business in China. The conversation focuses on the realities of manufacturing and sourcing in China today: what has changed, what remains misunderstood, and how brands can protect themselves while still capturing the advantages of China’s manufacturing ecosystem. Discussion Points Richard’s personal journey into China and how his legal career evolved alongside China’s opening and globalizationThe types of companies and industries he most commonly supports todayThe most common challenges foreign brands face when manufacturing or sourcing in China—and how

    37 min

  5. 2025-12-10

    The Political Economy of China's E-commerce Boom with Lizhi Liu, Part 2

    In Part 2 of our conversation with Professor Lizhi Liu, we shift from the origins of China’s e-commerce boom to the competitive dynamics shaping its present—and its future. Lizhi breaks down how major platforms like Taobao/Tmall, JD, and Pinduoduo have shaped institutional innovation through intense competition, and what their strategies reveal about China’s digital governance model. We discuss the globalization of Chinese platforms, the role of mega-shopping festivals like Singles’ Day, and the evolution of social commerce as short-video platforms transform product discovery and purchasing behavior. We also explore how China’s digital ecosystem may evolve over the next decade—and the one key lesson Lizhi hopes global audiences take away from her book. Listeners interested in cross-border commerce, platform governance, or the future of China’s digital market will find this second installment packed with insights. Discussion Points (Part 2): How platform competition among Alibaba, JD, and Pinduoduo shaped China’s e-commerce institutionsChina’s growing presence in global e-commerce and the rise of cross-border sellersSingles’ Day as a political-economic phenomenon, and whether these mega-festivals still matterThe evolution and significance of social commerce in ChinaPredictions for the next stage of China’s e-commerce developmentThe key takeaway Lizhi hopes readers remember from From Click to Boom

    29 min

  6. 2025-12-03

    The Political Economy of China's E-commerce Boom with Lizhi Liu, Part 1

    In this first installment of our two-part conversation with Professor Lizhi Liu, Todd sits down with one of the leading scholars shaping global understanding of China’s digital economy. Lizhi’s award-winning book, From Click to Boom, explores how political institutions and digital platforms co-evolved to fuel the world’s most sophisticated e-commerce ecosystem. In this episode, Lizhi walks us through her academic journey, what sparked her interest in the political economy of tech, and the research that shaped her landmark book. She explains the scale and speed of China’s e-commerce boom, the institutional innovations that enabled it—from digital payments to logistics networks—and the profound social transformations that followed. We also take a deep dive into the rise of “Taobao Villages,” exploring how rural communities leveraged online commerce to reshape livelihoods and migration patterns. Listeners will come away with a deeper understanding of how China built the most advanced e-commerce market in the world—and why similar growth hasn’t taken place in Western economies. Discussion Points (Part 1): Lizhi’s academic background and path into studying the political economy of Chinese techWhat led to the research behind From Click to BoomThe global scale of China’s e-commerce market and how it compares to the WestFoundational institutions that unlocked China’s e-commerce growth: payments, logistics, governance mechanismsBroader social and economic impacts of digital commerce, including rural revitalizationThe rise and significance of Taobao Villages

    42 min

  7. 2025-11-26

    Inside China’s Influencer Economy with Elysia Guo

    In this episode of The Negotiation, host Todd Embley sits down with Elysia Guo, a rising voice in China’s influencer economy and an entrepreneur who has built a unique career at the intersection of strategy, creativity, and digital influence. Elysia shares her journey from a strategy consultant to becoming a full-time content creator and brand collaborator, offering an inside look into China’s fast-moving social marketing landscape. She discusses how she built her online presence, what brands look for when working with influencers, and what differentiates China’s major social platforms such as Douyin, Xiaohongshu, and WeChat. The conversation also explores the latest lifestyle and consumer trends shaping spending behavior among Chinese Gen Z and millennials, as well as actionable advice for international brands aiming to make an impact in China’s complex and competitive digital space. Discussion Points: ·       Elysia’s career journey from consulting to entrepreneurship and influencer marketing ·       The current job market for young professionals in China ·       How influencers like Elysia collaborate with brands and what they look for in partnerships ·       The most effective marketing strategies for brands in China’s digital ecosystem ·       Differences between major platforms: Douyin, Xiaohongshu, and WeChat ·       Why Xiaohongshu stands out as a hub for product discovery and brand storytelling ·       Emerging lifestyle and consumption trends among Chinese consumers ·       Advice for international brands entering or expanding in China

    1h 15m

  8. 2025-11-15

    32 Cities in 60 Days: Olivia Plotnick on the Real China Consumer Story

    In this episode of The Negotiation, host Todd Embley welcomes back Olivia Plotnick, Founder of Wai Social and one of the most insightful voices on Chinese consumer culture and digital marketing. Olivia recently embarked on a remarkable journey across 32 cities in China over 60 days, immersing herself in the country’s diverse regional cultures and uncovering how people live, shop, and connect with brands today. From Tier 1 cities like Shanghai and Beijing to emerging urban centers, Olivia shares her firsthand observations of the evolving Chinese consumer landscape — revealing both common threads and striking regional contrasts. The conversation explores the resurgence of offline retail, the growing influence of local brands, and what international businesses can learn from how China’s next generation of consumers engage with products, experiences, and storytelling. Olivia also reflects on her favorite moments from the road and offers advice for brands and travelers alike seeking an elevated understanding of today's modern China. Enjoy! Discussion Points: ·       What inspired Olivia’s 60-day, 32-city journey across China ·       High-level takeaways about Chinese consumer trends and culture ·       Differences in consumer behavior between major cities and emerging markets ·       How offline retail and experience-driven shopping are evolving ·       Insights into how Chinese and international brands connect differently with consumers ·       What the trip revealed about the next generation of Chinese shoppers ·       Stories and standout moments from her travels ·       Olivia’s personal recommendations for cities to visit in China

    1 hr
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About

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

Information

  • Creator
    WPIC Marketing + Technologies
  • Years Active
    2019 - 2026
  • Episodes
    258
  • Rating
    Clean
  • Copyright
    ©2024 WPIC Marketing + Technologies
  • Show Website
    The Negotiation