Welcome to the Artist Academy Podcast! I’m your host, Andrea Ehrhardt, and I’m so excited you’re here to catch the weekly replay of my laid back yet very inspiring conversations with other full time professional artists. The purpose of this series is to show aspiring artists that it is completely possible to make a great career out of this art thing. If you ever want to join us live and have your questions answered in real time by myself or featured guests, then just check the schedule over at Facebook.com/Groups/ArtistAcademy every Tuesday! I’ll see you there.
126. The Psychology of a Sale
I just made $3,000 in 1 day during my annual birthday sale! Now let me explain a little bit about how I made this happen...
People need a reason to buy NOW. Your customer needs to feel like they've WON. I'll explain both of these things in this week's episode.
125. Window Painting with Scot Campbell
This week’s episode features the famous window artist Scot Campbell. I am so excited to publish this interview with Scot because it is extremely timely for the holiday season we are currently in! Scot has painted thousands of windows in his art career and so openly shares his painting tips and ways of getting new business. Plus Scott gave me an idea during this interview that completely changes the way I’m going to be doing window art this year! It’s a good one. You’re going to want to listen to this to get motivated to start pitching yourself to businesses. This is a great way to not just make a litte extra money during the holiday season, but to start a whole other revenue stream in your art business. Not to mention, window painting is great promotion for you and the people you’re painting for. If you can’t tell, I’m extremely passionate about this subject and I hope you come away with feeling that too. Let me know what you think of this week’s episode with Scot Campbell.
Scot’s YouTube: https://www.youtube.com/channel/UCn3QmzCFY4Jusv_KxIfUiPw?disable_polymer=true
124. Adding a Personal Touch to Boost Sales on Instagram with Wanda Comrie
This week’s episode features Australian oil painter Wanda Comrie. Wanda was nominated to be interviewed on this episode, and if you don’t know you can go to www.ArtistAcademyPodcast.com to nominate any artist that you might want to hear from.
Wanda shared some amazing tips for Instagram during our chat and one that stood out to me was that she private messages her potential buyers a video of her newly completed paintings. She talks about not being automated, in a world where everything is nowadays, but instead keeping excellent customer service at the forefront of her art business. She has full conversations with everyone who buys from her. There’s no automatic checkout system or computer saying, “Thanks for your order,” it’s Wanda personally typing and saying, “Thank you,” to her buyers. I love this and wanted to just state it at the beginning of the interview because I think it’s a testament to who she is as an artist and spills into the care she has for her paintings as well. Wanda makes all of her sales through Instagram and gives us a peak into exactly how she does it. Take notes and let me know what you think of this week’s episode with Wanda Comrie.
123. Art Merchandising- Should you do it?
Shirts, mugs, calendars, stickers, stationary... all the things! Should you offer your art on merchandise? Pros? Cons? Which item should I choose? In this episode I go over a few of the options and shed some light on how to figure out what is best for your unique art business.
Art Merchandising Sites:
See my print of the month club: www.printofthemonth.com
122. Let’s Talk VIDEO with Amanda Horvath
This week’s episode features a video coach! Amanda Horvath is the first non-artist ever to be interviewed on this podcast and that’s because I’m a strong believer in using video within your art business. It was actually pretty great to talk to someone who isn’t in the art niche because Amanda has such an outsiders point of view on things. Meaning, when we talked about different video ideas that artists could create, it started with Amanda just asking questions that she didn’t know the answer to which are the same questions our customers are asking, which is what we should probably make videos over. This is a very unplanned conversation so you’ll hear a lot of coming up with ideas on the fly and working through good and bad topics. This is a very real idea generating conversation and in the end we come up with an idea, and Amanda even gives scripts, over a topic that I’m about to create a video about. If I’m doing it, I highly encourage you to try it too. Hopefully some of the video ideas we talk about stick in your mind and I want you to be thinking of video ideas for your specific art niche. We go over a lot of things on video confidence, and all the good stuff. So let me know what you think of this week’s episode with Amanda Horvath.
121. $2k in 1 day
$2k in 1 day is the title of this episode because as most of you know I teach the business side of art and I love me some number goals. I’m going to share with you the exact method I used to generate over $2,000 in just 24 hours so you can use this method in your art business!
Customer ReviewsSee All
Episode 124 Wanda
❤️❤️❤️Wanda I’ve followed her for a while now on Instagram so was thrilled to her this episode thank you soooooo much!
Giving be the batteries to believe in myself!!!
Very lucky to have such a wonderful podcast to listen to while I draw! Because of you and the belief of my friends, I have decided to invest in myself and start my own business. Such an intimidating world it is but this podcast can help make you breath, slow down and focus on what you need to do for your next steps. Thank you so much for you and other artists for sharing your story, journey and very important knowledge. ❤️
I’ve been listening to this (ok kind of obsessively) for months now and it is probably my favourite art related podcast. The interview format is so informative, it answers all the questions that otherwise would just bounce around in my head regarding how to run a successful art business- and there is nothing more inspiring than hearing strategies and tips straight from the very successful artists I have been looking up to for so long. I play it in the background while I paint and it keeps me super motivated to keep creating. You can tell this podcast (as well as Andrea’s other learning tools for artists) comes from such an authentic place and desire to truly help aspiring artists- its incredibly uplifting. Could not be more grateful for content like this being available to all!