Babe Beyond the Brand - OVRY: Creating a Revolutionary Pregnancy Test Brand

Jackie Rhind is a Canadian female founder of Ovry, an innovative, sustainable and low-cost pregnancy and ovulation test strip brand that is revolutionizing the pregnancy test industry. Ovry’s business model sounds simple enough - sell pregnancy tests, ovulation tests, and male fertility tests at a more affordable price than the popular name brands, performing the same function the same as the other name brand tests that are just as accurate, but far less expensive than the leading brands. But although it seemed getting this business venture off the ground, Jackie and her business partner Christina got the go-around from retailer buyers when pitching their products to feature Ovry in retail drug stores. In this inspiring episode, hear firsthand as Jackie shares her determination to create a brand that empowers women, the challenges she faced, and the impact her brand has on women's health.