Connect with Max, Cofounder of Bala Bangles on https://www.linkedin.com/in/maximilian-kislevitz-12b147b/ (LinkedIn). Bala Bangles reinvented the way people work out by wearing the weights, and looking at how people work out at home.
4:30 Talking about the first iterations of the product and messaging, and blurring the lines of fashion and fitness.
7:45 Not relying on performance marketing and discounts earlier.
11:30 Almost being bankrupted with large orders from big box retailers, and lessons from Mark Cuban.
14:30 Working with retailers where you stand out vs blend in.
17:45 Being burned by retailers and influencers that rip you off or don't perform.
21:00 Finding your swim lanes when working with your significant other, including adding a safeword and reminding people that they're doing a good job.
Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.