32 episodes

Chris Meade Hosts My Biggest Lessons, talking to other merchants and founders about the mistakes they made. In a year with supply chain questions, and reliability you can't afford you mess up. Thankfully for you, these founders have so you don't have to.

My Biggest Lessons with Chris Meade DTCX

    • Business

Chris Meade Hosts My Biggest Lessons, talking to other merchants and founders about the mistakes they made. In a year with supply chain questions, and reliability you can't afford you mess up. Thankfully for you, these founders have so you don't have to.

    Bala Bangles Cofounder Max talks Shark Tank, big PO's and mixing business with pleasure.

    Bala Bangles Cofounder Max talks Shark Tank, big PO's and mixing business with pleasure.

    Connect with Max, Cofounder of Bala Bangles on https://www.linkedin.com/in/maximilian-kislevitz-12b147b/ (LinkedIn). Bala Bangles reinvented the way people work out by wearing the weights, and looking at how people work out at home.
    4:30 Talking about the first iterations of the product and messaging, and blurring the lines of fashion and fitness.
    7:45 Not relying on performance marketing and discounts earlier.
    11:30 Almost being bankrupted with large orders from big box retailers, and lessons from Mark Cuban.
    14:30 Working with retailers where you stand out vs blend in.
    17:45 Being burned by retailers and influencers that rip you off or don't perform.
    21:00 Finding your swim lanes when working with your significant other, including adding a safeword and reminding people that they're doing a good job.
    Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
    Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

    • 24 min
    An LTL Showed up to their SF Residence! Nikki Elliot and Michelle Razavi cofounders of Evali

    An LTL Showed up to their SF Residence! Nikki Elliot and Michelle Razavi cofounders of Evali

    Michelle and Nikki started Elavi to fulfil their own need for Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way.
    4:00 Starting by bootstrapping, which is amazingly hard to
    5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics.
    9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like.
    12:00 What types of sales collateral do you need? What unexpected customers did you get.
    15:00 Working with distributors to work into big box retail
    18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers.
    20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers.
    Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
    Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

    • 23 min
    $30,000,000 in sales through community led growth and partnerships

    $30,000,000 in sales through community led growth and partnerships

    Ash Melwani is cofounder and CMO at Obvi, a health and wellness supplement brand. He joins Chris Meade to talk about the growth of their brand to over $30M in sales over the last 30 months.
    3:30 Setting up partnerships with legacy brands like Entenmann's and Reese's for partner and customer value and understanding.
    9:00 Advanced marketing and collaborating with other brands.
    12:00 Ash shares his biggest lessons which include not testing enough, bad flavours.
    15:00 Keeping it simple with unanimous approval in house for flavouring.
    17:00 Power of their Facebook community for RandD.
    19:00 How the 3 co-founders came together to play to each other's strengths.
    Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
    Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

    • 22 min
    Launching a medical device company leads to some big lessons learned

    Launching a medical device company leads to some big lessons learned

    Sweating is hard to stop unless you are always wearing deodorant or spend money on Botox. Mathieu Mireault is the co-founder and marketing director at Dermadry. The world's leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis, a medical condition characterized by excessive sweating that affects approximately 1 in 20 people worldwide.
    Key moments in this episode
    3:00 Figuring out how to start a business when you have no experience
    6:00 Knowing your competition's weakness (that can be your strength). Especially in older industries
    7:30 Dealing with the microchip shortage.
    10:30 Self financing a medical device company through banks and government grants
    11:30 Working with Health Canada to be able to sell the devices on the website and through retailers like Costco.
    13:00 Finding loopholes that allow you to sell and expand.
    16:00 Focusing on organic vs paid Tik Tok content
    17:50 What Matt would do differently (setting more realistic goals)
    Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
    Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

    • 19 min
    Michael Uy Shares lessons on generating 1.6B Views

    Michael Uy Shares lessons on generating 1.6B Views

    Michael Uy is a retired content creator who has built Tik Tok houses and generating 1.6B views.
    What it's like setting up and living in a Tik Tok house.
    Lessons learned from the creatives and the brands buying.
    Focusing on one platform first and using that to grow other platforms.
    Why some influencers make it, and others don't.
    The hardest lesson he learned - taking off more than he could chew.

    Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
    Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

    • 20 min
    Shopify Subscriptions in 2022 | Chase Alderton Recharge

    Shopify Subscriptions in 2022 | Chase Alderton Recharge

    Chase Alderton is a partner marketing manager at Recharge. I’ve used them since 2015 to manage my subscriptions, but a lot has changed since then. He’s going to be sharing some interesting data and insights to keep your revenue recurring. You can also find him as host of the Hit Subscribe podcast, hello to any listeners who have joined us from there.
    In this episode we discuss.


    What do subscription brands need to know in 2022?
    - Themes from Charge X
    -Acquisition vs Retention
    -Strategies for retention
    -Zero party Data
    -Recording on the day Shopify Audiences announced.


    Making the tech work together.
    -What challenges are there when things get complicated?
    -Multi-currency
    -Tech stack integration
    -Simplifying and focus on testing
    -What makes them complicated?
    -Ease of deployment without rigorous testing


    Interesting use cases of Subscriptions
    - Nonstandard time frames
    - Bundling and memberships

    • 22 min

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