39 min
Benjamin Wahl | The Strategic Business of Sports Solutions in China The Negotiation
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- Marketing
In this episode of The Negotiation, we speak with Benjamin Wahl, a brand strategy, business, and sports development expert. Currently, he is Head of China for the German professional football club Borussia Dortmund. We talk about his five years of experience as a sports solution professional working in the China market, specifically around how his own Borussia Dortmund was able to gain a foothold in the country and the marketing efforts they have been most focused on in order to spread the club’s culture and fanbase.
Benjamin also touches on how other EU-based clubs are doing in China by comparison, and shares tactics that other organizations and clubs can use to grow a sports brand in China and describes Borussia Dortmund’s branding and marketing strategy that he refers to as “The Challenger Approach”. Enjoy!
In this episode of The Negotiation, we speak with Benjamin Wahl, a brand strategy, business, and sports development expert. Currently, he is Head of China for the German professional football club Borussia Dortmund. We talk about his five years of experience as a sports solution professional working in the China market, specifically around how his own Borussia Dortmund was able to gain a foothold in the country and the marketing efforts they have been most focused on in order to spread the club’s culture and fanbase.
Benjamin also touches on how other EU-based clubs are doing in China by comparison, and shares tactics that other organizations and clubs can use to grow a sports brand in China and describes Borussia Dortmund’s branding and marketing strategy that he refers to as “The Challenger Approach”. Enjoy!
39 min