Brand Camp Podcast Canoe Point Design Co.

In today’s episode, I will be speaking with Liz Cholhan, co-founder of Highlo Designs, a brand designer, business owner, wife, and mom. Liz teaches other designers how to grow and scale their brand design business by digging into the heart of their business and the brands they design.

Highlo was created with the simple vision of equipping businesses to build lasting connections with their audiences. They bring a dynamic skillset to each project. From strategic thinking to creative solutions to flawless implementation, they have the unique ability to simplify and focus in on what really matters to each of their clients and their branding and design needs to exceed expectations.

Liz and I discuss starting Highlo Designs with her husband Christian, why they focus on holistic branding and what this means to them, merging the path of where your brand comes from & where you want it to go in the future, building lasting relationships with committed customers, and much more.



Tune in to learn about:


How to connect your brand to your target audience to build long-lasting relationships
Tips and insights on balancing owning a business & being a mother
Ways to combat negative thoughts and get to the root of the issue
Setting boundaries and having healthy client relations in your business
How to identify limiting thoughts you may be experiencing & overcoming mindset blocks

Plus much more!



Don’t forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review 🎙️



Resources

Connect With Liz

Highlo Designs Website: https://www.highlodesigns.com/

Highlo Courses Website: https://www.highlocourses.com/

Instagram: https://www.instagram.com/highlodesigns/



Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp



Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca

In today’s episode, I will be speaking with Tristyn Sipsy, the owner and copywriter behind Sipsy Ink. While Trisyn was writing for Georgia Aquarium, she saw firsthand how the right words can drive people to action. That’s where Sipsy Ink Copywriting Studio came in.

Sipsy Ink is a copywriting studio for purpose-driven brands and creative entrepreneurs so you can start reaping the benefits of words that are designed to generate leads. (and make you more money, honey!)

Tristyn and I discuss what copywriting really is and why it’s important for businesses, tips for DIYing copywriting, why you should diversify your marketing avenues for your business, what meta tags are & how to properly use them, and all things copywriting for business owners!



Tune in to learn about:


The value of copywriting and it’s return on investment (RIO) for your business
The pros and cons of investing in copywriting vs DIYing it
Where to put keywords on your website and the drawbacks of keyword stuffing
What search engine optimization (SEO) is and why it’s important for Google rankings
4 vital tips for optimizing your business on Google search

Plus much more!



Don’t forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review 🎙️



Resources



Connect With Tristyn

Sipsy Ink Website: https://sipsyink.com/

Instagram: https://www.instagram.com/sipsyink/



Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp



Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca

In today’s episode, I will be speaking with Danielle Spadinger, founder of Timberline Design Co. Danielle is a designer, entrepreneur, and a mama to 2 pups and a toddler. She specializes in timeless unique designs.

Her design journey started when she transferred to universities and was lost at what to do with her life. She ended up transferring to Metropolitan State University of Denver and diving into Communication Design courses that She loved. She started working in the design industry in 2011 while in school because she couldn’t get enough.

She created my business while she was in school so she could freelance and it has blossomed into so much more the last few years. The name Timberline was officially created in 2021 after much personal discovery and strategy and officially launched in 2022. Her studio has worked with various brands in multiple industries throughout the years from big trade show projects to small business branding and web design.

Danielle and I discuss the realities of being a working mom and the importance of setting boundaries in both your personal and professional life. She shares how she balances motherhood while owning a business and freelancing, along with tips for others looking to do the same!



Tune in to learn about:


How she ended up finding her passion for graphic design after feeling lost in school
What she learned in University that she was able to apply to her business
Setting boundaries with clients and in her personal life
Working with clients that align with your values and being okay with saying ‘no’ to projects
Losing your identity while being a stay-at-home parent & a working parent, and how she has dealt with this

Plus much more!



Don’t forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review 🎙️



Resources



Connect With Danielle

Timberline Design Website: https://www.timberlinedesign.co/

Instagram: https://www.instagram.com/timberlinedesign.co/

Facebook: https://www.facebook.com/timberlinedesignco

LinkedIn: https://www.linkedin.com/company/timberline-design-co



Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp



Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca

In today’s episode, I will be speaking with Brand Designer, Jasmin Plouffe. Jasmin leaped into entrepreneurship because there was something missing from her corporate career. She was sick of churning out design work without knowing the why behind it all.

Her why is to now help my clients find clarity in creating their fullest potential AND to create head-turning visuals. Early into her career, she struggled with self-doubt and felt lost. She wanted to pay forward the guidance and inspiration she found from other female entrepreneurs in the newest chapter.

Jasmin and I discuss how she was laid off in her position after 10 years which sent her into her entrepreneurship journey. She shares her struggles with the mindset around being a business owner, genuinely showing up online, and how each business coach she has worked with brought her business together.



Tune in to learn about:


The importance of giving your brand a personality & how to do this
How to show up confidently & consistently in your business
A useful resource that helped her with showing up online
How to set yourself apart from others in your industry and find your ideal client
Being authentic online and overcoming the pressures of fitting in

Plus much more!



Don’t forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review 🎙️



Resources



Connect With Jasmin

Website: https://www.jasminplouffe.com/

Instagram: https://www.instagram.com/jasmin.plouffe/

LinkedIn: https://www.linkedin.com/in/jasmin-plouffe

Pinterest: https://www.pinterest.ca/jasminplouffe/



Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp



Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca

In today’s episode, I will be speaking with Veronica Bryksa, founder of Lovely Wild Designs, a Canadian artist and surface pattern designer with a love for watercolour and digital illustration.  Known for her soft and airy aesthetic, her work is inspired by nature and her three kids, usually weaved together with a feminine twist! She hopes to inspire small businesses to stand out from the crowd with her unique and artful pattern designs.

Veronica and I discuss creating multiple revenue streams while niching down to focus on what brings her joy, what was a game-changer in her business, and a resource that helped her truly move her business forward, balancing motherhood while working full-time & running a business.



Tune in to learn about:


What to do if your putting energy in too many directions and your business isn’t moving forward
Transitioning between mom and business owner & how she manages both
The balance of niching down to what you actually enjoy in your business, while also considering cost & profit
Advice for time-blocking and setting goals in your business to really move the needle
Overcoming imposter syndrome in both art & business

Plus much more!



Don’t forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review 🎙️



Resources



Connect With Veronica

Lovely Wild Design Website: https://www.lovelywilddesign.com/

Instagram: https://www.instagram.com/lovelywild.design/

Etsy Shop: https://www.etsy.com/ca/shop/LovelyWildDesign



Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp



Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca

In today’s episode, I will be speaking with Michelle Balingit, the photographer of Sey Michelle! Sey Michelle is a commercial photographer, specializing in product photography for beauty, skincare, and wellness brands. You can count on her to take the best photos for your products and give you a head start in the market with our high-quality imagery.

Michelle has over 10 years of photography experience and creates photos with top-notch quality with a creative touch that speaks to her client's audience’s core emotions. The best part is that you don’t need to hire an expensive photography team or purchase tools on your own. She provides brands with quality tools, premium service, and customized packages that suit their needs.

Michelle and I discuss how she first got into the photography space after being given her first camera at the age of 16, what lights her fire with product photography, and the exact process she uses with her clients. Michelle shares all the inside tips & tricks of photography including where to get killer lightroom presets, how to avoid burnout from content creation, must-knows for DIYing your own photos, and much more. This is a must-listen-to learn how to create content that will actually attract your ideal audience!



Tune in to learn about:


Tips for DIYing your own product photos (with and without a professional camera)
How to shoot content that will actually attract your ideal client
Tools & resources she used as a self-taught photographer
Using your content most efficiently & implementing content pillars
Recommended platforms for editing & scheduling social content

Plus much more!



Don’t forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review 🎙️



Resources



Connect With Michelle

Instagram: https://www.instagram.com/seymichelle/?hl=en

Website: https://www.seymichelle.com/home

Portfolio: ​​https://www.seymichelle.com/portfolio



Affiliates

Planoly: https://www.planoly.com/referral/canoepointdesignco

Flodesk: https://app.flodesk.com/sign-up?ref=brandcamp

Honeybook: https://www.honeybook.com/invites?code=brandcamp



Connect With Me

Brand Camp Podcast Instagram: https://www.instagram.com/brandcampp/

Canoe Point Design Co. Website: https://canoepointdesignco.ca/

Canoe Point Design Co. Instagram: https://www.instagram.com/canoepointdesignco/

Contact: hello@canoepointdesignco.ca