Learn the inside story of Behavioural Insights in this series of interviews with BI enthusiasts and experts from BC and beyond, hosted by Dr. Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS). New episodes are posted regularly September-May. Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations. Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0).
Secondary Research Helps Us Map & Understand the Evidence (Episode 70)
Stina Grant, Methods Specialist with the BC Behavioural Insights Group (BC BIG).
Stina Grant joins us for a deep dive on secondary research. Stina walks us through the importance of understanding the existing evidence base -- what has been done in which context and to what effect. She shares tips for how to conduct good literature reviews, how to synthesize information from across sources, and how to feed in primary research. As Stina says, conducting secondary research is like finding the pieces to a puzzle and solving the mystery.
Nudges Work, But Context Matters (Episode 69)
Stephanie Mertens, Behavioural Scientist at the Ontario Behavioural Insights Unit.
Foundational research developing new theories. Applied research testing solutions in the field. Stephanie Mertens helps us explore different ways of contributing to the behavioural and decision sciences. She also shares her takeaways from her meta-analysis of BI's first decade: Nudges work, but we still have a lot to learn about how, when, and for whom. Stephanie explains how she applies these insights to her work developing and testing BI solutions.
How Behavioural Insights & Change Management Intersect (Episode 68)
Yarnel Bender, Associate Vice President, Corporate Change Management & Communications, at TD Bank.
Changing behaviour and managing change are two inextricably linked processes. As someone who is both a change management expert and a BI practitioner, Yarnel Bender is the perfect person to talk us through how these two tools complement and enrich each other. We also talk about how to use BI in everyday work, how to communicate about BI, and the value of bringing your own background and expertise into your BI practice.
Laying the Groundwork for BI Projects (Episode 67)
Jennifer Parisi, Manager of Marketing and Communications with Michael Smith Health Research BC.
In her work across organizations in the health sector, Jen Parisi has come to appreciate the role that behaviours by patients, doctors, nurses, administrators, and others play in health outcomes. And, where there are behaviours, there are opportunities to use BI, from hand hygiene to program uptake to cultural safety and beyond. We discuss these opportunities and how initial BI projects can set the stage for future work by pinpointing the right questions to ask.
Behavioural Insights in Big Organizations (Episode 66)
Daile MacDonald, Manager, Voice of the Customer & Behavioral Insights at WorkSafeBC.
Daile MacDonald is a market researcher who added BI to her toolkit to be able to address the solution and research design questions that come out of exploratory research. Daile shares the obstacles and opportunities for behavioural insights in a big organization. In particular, she tells us about the rewards of using BI to reduce friction for internal processes, the value of collaboration and compromise, and the immense importance of scoping.
Hitting Snooze, Taking Out the Trash, & Other Everyday BI Opportunities (Episode 65)
Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS).
Guest host Lindsay Miles-Pickup puts Kirstin Appelt in the hot seat to answer which BI-based superpower she would like to acquire, where she succeeds and fails in using BI in daily life, and which everyday inconvenience she would love to tackle with BI. We also tackle more traditional topics like how people can integrate BI into their work, exciting applications of BI, and why "surprising" behaviour isn't always so unexpected when you dig deeper.