Charting Tracks Charting Tracks

We've reached the final Charting Tracks episode of Season 1! In this episode we round off our conversation about how to make a living from music. We explore the ever changing ways that artists are expanding into new revenue streams. We look at how music and brands can connect in an authentic way, the value of music and art and the tricky relationship between art and commerce.   



Quotes from this Charting Tracks episode:  

“There’s an inherent value in what you create… and there’s a commercial value in it too.” - C. O’Gorman 

“You have a right to ask for whatever you think you’re worth.” - A. Yaqub   

“Don’t be so quick to squash that emerging love.” - B. Hennessy-Garside



Socials:

https://twitter.com/ChartingTracks   

https://www.instagram.com/chartingtracks

https://www.facebook.com/chartingtracks



Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks 



What Next? 

Some further listening and research if you fancy it…  



Music: 

Adele - Turning Tables 

Tori Amos - 1000 Oceans  



Book: 

The Long Tail - Chris Anderson

In this episode of Charting Tracks, the penultimate episode in Season 1, we cover the all important topic of how to make a living in music. We explore the different revenue streams from the perspective or an artist, producer and songwriter including royalties, merchandise, live shows and brand endorsements. We also explore the various other disciplines within the music industry and the core functions of the record label marketing machine including marketing, social media, radio promotions, TV promotions, club promo, live agents and more. 



Quotes from this Charting Tracks episode:  

“The music is the most important part but to think of it as the thing that’s going to be the main revenue driver is kind of an outdated way of thinking.” - C. O’Gorman 

“I’m not going to name any names but… A BIG Artist… One of the most respected, well-known names in the UK. That Artist makes more money from their brand partnership with a sports brand, than they do from their music.” - A. Yaqub   

“You might find that to begin with you’ve got to do a bit of almost everything.” - B. Hennessy-Garside



Socials:

https://twitter.com/ChartingTracks   

https://www.instagram.com/chartingtracks

https://www.facebook.com/chartingtracks



Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks 



What Next? 

Some further listening and research, if you fancy it…  



Music: 

Nile Horan - Too Much to Ask 

Sam Smith - Stay With Me 

Ed Sheeran - The Parting Glass 

Lady Ga Ga - Paparazzi 

Cardi B - I Like It  



Websites: 

Intellectual Property (IP) protections in the UK: https://www.gov.uk/intellectual-property-an-overview  

PPL: ppluk.com

PRS: prsformusic.com

Submit Hub: submithub.com

In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them.  



 Quotes from this Charting Tracks episode:  

“Kick the tires.” - C. O’Gorman 

 “A recommendation, especially if it comes from somebody that they truly trust and respect… that’s always gonna get the first thing.” - A. Yaqub 

“People like that sense of discovery.” - B. Hennessy-Garside



Socials:

https://twitter.com/ChartingTracks   

https://www.instagram.com/chartingtracks

https://www.facebook.com/chartingtracks



Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks



What Next? 

Some further listening, and researching if you fancy it…  



Music: 

Five Seconds of Summer: Amnesia 



Websites: 

Music Week: musicweek.com

In this episode of Charting Tracks we're looking into how an artist goes about building a fanbase. From identifying who your core audience is likely to be, breaking down the broader makeup of the music consuming public and the difference between the "Fanatic", "Enthusiast", "Casual" and "Indifferent" music audience segments. We also talk through examples of how artists can construct a profile of their typical fan and the different ways to reach them. 



Quotes from this Charting Tracks episode:  

“What does your audience actually look like? Who would your audience be?” - C. O’Gorman 

“The people who are properly serious… They already kind ‘a know, what they’re doing.” - A. Yaqub   

“You can’t be all things to all people.” - B. Hennessy-Garside  



Socials:

https://twitter.com/ChartingTracks   

https://www.instagram.com/chartingtracks

https://www.facebook.com/chartingtracks



Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks 



Music: 

Barbara Streisand - The They We Were 

Celine Dione - It’s All Coming Back to Me Now 

Susanne Boyle - Always On My Mind 

Jacob Collier - Sleeping On My Dreams

In this episode of Charting Tracks, we continue our discussion of performance and delve into the psychology of performing. We also take a deeper look at the art of stagecraft, visual presentation, branding and the evolving world of digital performance spaces.



Quotes from this episode:

“Make it easy for people to find you. ” - C. O’Gorman

“Something as simple as tying a scarf around your mic stand. That can separate you from other people” - A. Yaqub

“Our psychology matters.” - B. Hennessy-Garside Socials:



Socials:

https://twitter.com/ChartingTracks   

https://www.instagram.com/chartingtracks

https://www.facebook.com/chartingtracks



Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks 



What Next?

Some further listening, if you fancy it…

Music: Queen (lead singer was Freddie Mercury) - I Want It All

The Rolling Stones (lead singer was Mick Jagger) - Paint It Black

Lady Ga Ga - Poker Face

B.B. King - Bad Case of Love

In this episode of Charting Tracks we continue our discussion on the art of performance. We explore the subtle (and not so subtle) differences between studio and stage performing, the nuances of audio and visual performing and what make up the key components of a performance.

We also discuss the importance of practice and rehearsal as well as techniques and tips, warming up and cooling down and how to inject your performances with authentic emotion.

Quotes from this Charting Tracks episode:

“There have been times… where the artist just hasn’t been rehearsed… and so, basically a day where we should have been able to film at least five different tracks we’ve ended up just doing two, or just doing one.” - C. O’Gorman.

“My favourite vocal performances have always been the ones that I believe.” - A. Yaqub.

“It’s really important to distinguish between… ‘practicing’ and ‘warming-up in preparation’ to perform” - B. Hennessy-Garside.



Socials:

https://twitter.com/ChartingTracks   

https://www.instagram.com/chartingtracks

https://www.facebook.com/chartingtracks



Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks 



What Next?

Some further listening if you fancy it…



Music:

Michael Jackson - They Don’t Really Care About Us

Michael Jackson - She’s Out of My Life

Michael Jackson - The Lady in My Life

Stevie Wonder - Living for the City

Whitney Houston - How Will I Know (Produced by Michael “Narada” Walden)

Patti Labelle - New Attitude

Dolly Parton - Smokey Mountain Memories

Oasis - Go Let It Out