Christian Klepp | How To Improve Your Business Branding

In today's episode of High Growth Founders, Kasey chats with Christian Klepp, Co-Founder and Director of Client Engagement at EINBLICK and host of the B2B Marketers on a Mission Podcast. 

Frequently traveling back and forth between different countries for work led to complete burnout. He realized he wanted something more sustainable. After 13 years in Shanghai, Christian relocated to Toronto. 

Christian will talk about the circumstances that ultimately led to his burnout and why he started his podcast.

He will also talk about how he intentionally structured his business to avoid repeating some of the same stressors.

You'll learn tactical, actionable steps to improve your marketing and branding, and how to reach your audience more effectively.

Christian will introduce you to key resources for entrepreneurs.

Join us as Kasey and Christian have an insightful conversation about B2B marketing and the importance of branding.

Enjoy!

What You Will Learn in this Show:

• Christian's company, EINBLICK, what the name means, and what it does.
• Events in a person's life can cause extreme stress.
• The importance of pre-qualifying and finding the right fit for your business.
• Why founders should take an outside-in approach to their messaging rather than an inside-out approach.
• And so much more...

Resources:

Kasey Jones LinkedIn

Newsletter (high growth founders.substack.com)

Christian Klepp LinkedIn | B2B Marketers on a Mission: Podcast

The Harvard Business Review Entrepreneur's Handbook 

Creative Confidence: David Kelley and Tom Kelley

Design a Better Business

Human-Centered Communication

Think. Do. Say.

Building a StoryBrand