33 episodes

This is the High Growth Founders Podcast, where we give you unfiltered truth and ideas about accelerating the growth of your start-up and becoming the founder you were born to be. No fluff, no games, just straight to business.

Your host is Kasey Jones. Throughout her career as a coach, consultant, advisor, and mentor she has worked with hundreds of founders on their go-to-market strategy, building an authentic personal brand, and growing as a leader.

This show is dedicated to helping founders accelerate growth. Period.
https://abetterjones.com/

High Growth Founders Kasey Jones

    • Business
    • 5.0 • 2 Ratings

This is the High Growth Founders Podcast, where we give you unfiltered truth and ideas about accelerating the growth of your start-up and becoming the founder you were born to be. No fluff, no games, just straight to business.

Your host is Kasey Jones. Throughout her career as a coach, consultant, advisor, and mentor she has worked with hundreds of founders on their go-to-market strategy, building an authentic personal brand, and growing as a leader.

This show is dedicated to helping founders accelerate growth. Period.
https://abetterjones.com/

    Christian Klepp | How To Improve Your Business Branding

    Christian Klepp | How To Improve Your Business Branding

    In today's episode of High Growth Founders, Kasey chats with Christian Klepp, Co-Founder and Director of Client Engagement at EINBLICK and host of the B2B Marketers on a Mission Podcast. 
    Frequently traveling back and forth between different countries for work led to complete burnout. He realized he wanted something more sustainable. After 13 years in Shanghai, Christian relocated to Toronto. 
    Christian will talk about the circumstances that ultimately led to his burnout and why he started his podcast.
    He will also talk about how he intentionally structured his business to avoid repeating some of the same stressors.

    You'll learn tactical, actionable steps to improve your marketing and branding, and how to reach your audience more effectively.

    Christian will introduce you to key resources for entrepreneurs.

    Join us as Kasey and Christian have an insightful conversation about B2B marketing and the importance of branding.

    Enjoy!

    What You Will Learn in this Show:
    Christian's company, EINBLICK, what the name means, and what it does.Events in a person's life can cause extreme stress.The importance of pre-qualifying and finding the right fit for your business.Why founders should take an outside-in approach to their messaging rather than an inside-out approach.And so much more...

    Resources:
    Kasey Jones LinkedIn
    Newsletter (high growth founders.substack.com)
    Christian Klepp LinkedIn | B2B Marketers on a Mission: Podcast
    The Harvard Business Review Entrepreneur's Handbook 
    Creative Confidence: David Kelley and Tom Kelley
    Design a Better Business
    Human-Centered Communication
    Think. Do. Say.
    Building a StoryBrand

    • 57 min
    How to Overcome Imposter Syndrome

    How to Overcome Imposter Syndrome

    On today's episode of High Growth Founders, Kasey will offer her insights on Imposter Syndrome and explain how you can deal with it. She's also going to share a little bit about her theory of why you get it and when you get it, because she's been thinking about it a lot over the last few years. She will explain to you why high-achieving, intelligent people are more likely to suffer from impostor syndrome. You'll learn what it actually means to be a high-growth founder and understand what the essence of the podcast is all about. You'll discover how you can be a high-growth founder even if you are not an entrepreneur.
    She will talk about her upbringing and how she was conditioned to believe that everything good requires hard work and that nothing comes easy. She was not taught to embrace what she was naturally good at. You'll learn why Donald Trump is the perfect example of the Dunning-Kruger effect. She will also share with you five strategies to overcome Imposter Syndrome. You will understand why you need to learn the art of positive self-talk.
    Join Kasey Jones in this enlightening discussion!

    Enjoy! 

    What You'll Learn in this Show:
    The Dunning-Kruger effectWhy Kasey considers impostor syndrome a badge of honorWhat she means by "a high-growth founder"Strategies for coping with imposter syndromeThe importance of collecting positive feedback And so much more...

    Resources:
    Kasey Jones LinkedIn
    Newsletter (newsletter.highgrowthfounders.com)

    • 19 min
    How to Effectively and Authentically Use Templates to Your Advantage

    How to Effectively and Authentically Use Templates to Your Advantage

    Have you ever bought a course or an e-book or just read how someone else goes about their blog and followed their template to the letter, only to find that it completely blew up in your face or you got extremely mediocre results? In today's episode of High Growth Founders, Kasey will explain why templates do not always work and how you can use them to your advantage to create something that does. She'll talk about how to steal like an artist and how to use templates efficiently while staying authentic. You will learn how to deconstruct a template. She will use Justin Welsh's template as an example. She will also explain why she prefers to work with smaller groups. You will learn how to use your strengths to your advantage instead of striving to be like someone else. She will share details about her Social Writing Bootcamp with Erica Schneider.
    Join Kasey Jones in this enlightening discussion!

    Enjoy! 

    What You'll Learn in this Show:
    A simple way to learn from templates and use them to your advantage.Why templates do not work for the vast majority of us.How to revisit and reshape the template to work to your strengthsAbout the Social Writing Bootcamp.And so much more...

    Resources:
    Kasey Jones LinkedIn
    Newsletter (newsletter.highgrowthfounders.com)
    Social Writing Bootcamp by Erica Schneider (Head of Content at Grizzle) and Kasey Jones (Startup Growth Strategist)

    • 16 min
    Dominic Vogel | Authenticity for Healthy, Long-term Client Relationships

    Dominic Vogel | Authenticity for Healthy, Long-term Client Relationships

    In today's episode of High Growth Founders, Kasey chats with Dominic Vogel, a cyber risk consultant and coach.
    Dominic always knew he wanted to work in information security. He worked his way up the corporate ladder before moving into entrepreneurship, which impacted his outlook on life.
    As he shares his story, he will discuss why he felt miserable in the corporate world and why entrepreneurship has been very liberating. 
    He will also share his childhood experiences growing up with a severely mentally ill mother and the transformative values he gained along the way. 
    You will learn why Dominic and his team prefer a human-centered approach to their clients over the stereotypical tech approach.
    Dominic will also offer a brilliant strategy for living your authentic self.
    Join Kasey and Dominic for an insightful conversation about authenticity, parental responsibility, and building meaningful relationships.

    Enjoy!

    What You Will Learn in this Show:
    About Dominic's company, Cyber.sc, and what it does. The values that make you a true leaderDominic's experience sharing his first post about his mother's mental illness and his family's struggle with it.Why being a father is Dominic's greatest gift. And so much more...

    Resources:
    Kasey Jones LinkedIn
    Newsletter (high growth founders.substack.com)
    Dominic Vogel  LinkedIn
    Cyber SC (cyber.sc)

    • 48 min
    My 5-Step Framework To Craft a Personal Brand

    My 5-Step Framework To Craft a Personal Brand

    In this episode of High Growth Founders, Kasey discusses the importance of personal branding as a founder and dives deep into how to build one that is differentiated and cuts through the noise of social media.
    She makes the case that you do NOT need to pick a niche - as that is limiting - and instead focus on a brand theme. She started a Twitter thread on this topic that has attracted a lot of attention.

    She then breaks down the 5 crucial steps to building a brand theme and gives actionable advice so you have a solid plan for making your audience know, like, and respect you.

    You'll discover why investing in your personal brand is the best business investment you can make. Kasey's personal brand has generated the vast majority of her career opportunities and relationships.

    She will talk about her collaboration with Erica Schneider to launch a social writing Bootcamp. Erica is the head of content at Grizzle. She will share tips on writing and editing content. Kasey will be leading the branding portion of the launch. 

    She will also talk about why the more complicated you and your business are, the more complex your brand needs to be. It's a journey, and oversimplifying it would make it boring. A niche is simply too limiting. Your personal brand is the most powerful, enduring, and revenue-generating asset you have.

    Join Kasey Jones for this insightful and eye-opening discussion!

    Enjoy! 

    What You'll Learn in this Show:
    The importance of investing in your brand How do you define success?An exercise in discovering your values that will guide your personal brand.Learning from your skills, passions and triumphs.Creating a competition-free content strategy.And so much more...

    Resources:
    Kasey Jones LinkedIn https://www.linkedin.com/in/abetterjones/
    Social Writing Bootcamp: https://maven.com/erica-kasey/social-writing
    Twitter thread where she first describes this: https://twitter.com/ABetterJones/status/1582722530569515010
    Newsletter about values: https://newsletter.highgrowthfounders.com/p/uncover-your-values-to-guide-your

    • 26 min
    The Stupid Simple Formula to Destroy Shiny Thing Syndrome

    The Stupid Simple Formula to Destroy Shiny Thing Syndrome

    In today's episode of High Growth Founders, Kasey introduces you to a simple system to help you prioritize and focus on what needs to get done and how best to use your time.
    She will explain why she calls this system the "prioritization rubric." This system serves as a focus cheat sheet. You'll find out where she learned this system.

    You will learn why the majority of entrepreneurs have ADHD. You will understand why the tendency of entrepreneurs to see opportunities everywhere is both a strength and a weakness.

    Kasey will show you how this system benefits her clients. This system works fantastically in getting her clients on the same page at Virtual.

    Join Kasey Jones for this insightful and eye-opening discussion!

    Enjoy!

    What You'll Learn in this Show:
    The strengths and weaknesses of entrepreneursWhat separates the truly successful entrepreneurs from the rest?The five different criteria for ranking your priority listAnd so much more...

    Resources:
    Kasey Jones LinkedIn
    Newsletter (newsletter.highgrowthfounders.com)

    • 19 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

wiggity1000 ,

Bingeworthy!!!

I have been following Kasey on her TikTok and instagram for quite some time. Can’t believe her podcast is so good! A lot more long form chats and insightful solos. Can’t wait to hear more!!

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