30 min
Coffee: Brewing Innovation Trailblazers with Walter Isaacson
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- Business
For centuries, people have relied on coffee to fuel innovative ideas, revolutionary movements, and everyday morning routines. But how did we go from foraging coffee cherries in ancient Ethiopian forests to standing in line at a hipster café ordering a triple venti, half sweet, non-fat, no foam caramel latte? And is the next big disruption to this $100-billion industry a molecularly reconstructed bean-less brew? Get an inside look at your cup of joe on a new episode of Trailblazers.
Featuring Jonathan Morris, Zev Seigl, Kent Bakke, Trish Rothgeb and Jarret Stopforth.
For centuries, people have relied on coffee to fuel innovative ideas, revolutionary movements, and everyday morning routines. But how did we go from foraging coffee cherries in ancient Ethiopian forests to standing in line at a hipster café ordering a triple venti, half sweet, non-fat, no foam caramel latte? And is the next big disruption to this $100-billion industry a molecularly reconstructed bean-less brew? Get an inside look at your cup of joe on a new episode of Trailblazers.
Featuring Jonathan Morris, Zev Seigl, Kent Bakke, Trish Rothgeb and Jarret Stopforth.
30 min
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