Creating a New Reality for Fashion: The Dematerialised and Web3 Virtual Goods Electric Runway Podcast

If you’ve been following fashion innovation for the past year, it seems you can’t open up Instagram or read an article without hearing about The Dematerialised. And probably for good reason.  
The brand is on a mission to create a new reality for fashion through experimentational collaborations and campaigns involving digital lifestyle assets, including digital outfits, accessories and footwear.  
Recently, the company teamed up with contemporary designer Rebecca Minkoff to offer a number of fashion NFTs. They also partnered with Twig, a FinTech platform and Certified B Corporation to allow people to exchange fashion goods for credits that can be used to shop digital assets. 
Our guest in this episode is Adriana Goldenberg, the head of Growth and Metaverse Partnerships for The Dematerialized. Our conversation touches on some of the brand's recent activations that make up the gray space between digital and physical. 
The Electric Runway Podcast is brought to you by Threedium
Learn more about our sponsor, Threedium: https://unlimited3d.com/
 
Electric Runway: 
Visit Electric Runway: http://electricrunway.com/
More podcast episodes: https://electricrunway.com/the-podcast/
Subscribe on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0L?si=62e6b01855c643ac
Subscribe to the Electric Runway podcast Apple: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329
 
Social Links: 
Follow Electric Runway on Instagram: https://www.instagram.com/electric_runway/
Subscribe to our YouTube channel: https://www.youtube.com/c/electricrunway?sub_confirmation=1
Follow Electric Runway on Twitter:  https://twitter.com/Electric_Runway
Sign up for our email newsletter: https://electricrunway.us12.list-manage.com/subscribe/post?u=c19c412b7bb4d91525f92fa00&id=65332c724e
 
Amanda Cosco Social Links:
Follow Amanda Cosco on Twitter: https://twitter.com/amanda_cosco
Instagram: https://www.instagram.com/amanda_cosco/
LinkedIn: https://www.linkedin.com/in/amandacosco
 
Guest Links:
The Dematerialised: https://thedematerialised.com/