CRO Spotlight Warren Zenna

In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7.
As they navigate through topics like the "Golden Age of SaaS" and the era of "profitable efficient growth," they explore how the role of the CRO has been shaped by changing market dynamics.
Together they analyze the impact of the "grow at all costs" mentality prevalent in many SaaS businesses, highlighting the need for a shift towards sustainable growth strategies. Drawing parallels between organizational silos and revenue inefficiencies, they emphasize the importance of alignment between sales, marketing, and customer success teams. By breaking down these barriers and fostering cohesion, businesses can provide a seamless customer experience and drive long-term success.

In this episode of the CRO Spotlight Podcast, we delve into the multifaceted role of a Chief Revenue Officer. The conversation explores the challenges CROs face in navigating the demands of different stakeholders while ensuring the company's long-term success. Lawrence emphasizes the need for CROs to define themselves appropriately, advocating for a strategic approach that aligns growth plans with capital strategies. He underscores the importance of CROs being empowered to contribute strategically across the organization, beyond just sales leadership.

In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of Revenue Operations for Anaplan.
Warren and Dana explore the challenges faced by CROs when organizations fail to fully understand or support their roles. They discuss the importance of strategic alignment, resource allocation, and the evolution of revenue operations (rev ops) in empowering CROs to drive organizational success.
From navigating unrealistic goals to advocating for greater autonomy, Warren and Dana offer practical insights for CROs, sales and marketing leaders, and founders looking to optimize their revenue strategies.
Join them as they shed light on the dynamic landscape of revenue leadership and provide actionable strategies for achieving peak performance in the CRO role.

In this episode of The CRO Spotlight Podcast, Warren Zenna welcomes Sanjay Yadav, expert negotiation and sales training consultant, to the podcast. With over 26 years of corporate experience across various industries and regions, Sanjay brings a wealth of expertise to the powerful skill of negotiation.
Contrary to popular belief, negotiation is not merely about haggling over prices; it's a complex interplay of psychology and language. Sanjay's insights challenge traditional notions, emphasizing negotiation as a multifaceted trading activity rather than a simple price negotiation.
As a CRO, one’s entire day can be a series of negotiations. Understanding how to excel at negotiating and how to apply this nuanced skill is invaluable.  So get comfortable and tune in.

Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion with Joe Zappa, founder of Sharp Pen Media, specializing in marketing strategy, content, and PR for ad tech and mart tech companies.
In this episode, Warren and Joe delve into the intricacies of the digital advertising ecosystem, exploring pressing issues such as the evolving role of the chief revenue officer (CRO), the intersection of marketing and revenue functions, and the reevaluation of ad tech promises. From dissecting the challenges of attribution in proving ad effectiveness to addressing concerns surrounding privacy and surveillance marketing, Warren and Joe offer valuable insights garnered from their extensive experience in the industry.
Discover how the proliferation of programmatic advertising has given rise to complex issues such as ad fraud, brand safety, and consumer privacy, prompting brands and advertisers to reassess their strategies and adopt more transparent and ethical practices. With a keen focus on building brands and fostering meaningful customer relationships, Warren and Joe provide actionable strategies for navigating the ever-changing digital advertising landscape.
Whether you're a seasoned marketing professional, a CRO striving for success, or an entrepreneur seeking to elevate your brand's presence, this episode offers invaluable perspectives on harnessing the power of digital advertising to drive sustainable business growth in today's dynamic marketplace. Tune in now to stay ahead of the curve and unlock new opportunities in the realm of digital advertising and revenue optimization.

Join Warren Zenna, founder and CEO of the CRO Collective, as he dives into the world of revenue success in this episode of the CRO Spotlight Podcast. In this engaging discussion, Warren welcomes Sandy Robinson, Senior Vice President of Revenue Operations and Enablement at Patra, a tech-enabled insurance company. Together, they explore the intricate landscape of revenue technology (RevTech) and its profound impact on customer buying journeys.
Sandy shares her wealth of experience and insights gained from years in sales operations, shedding light on the challenges and opportunities presented by RevTech adoption. From navigating the complexities of integrating disparate tools to fostering organizational alignment around customer-centric strategies, Sandy offers practical advice for CROs, sales leaders, and marketers alike.
Discover how RevTech transcends mere toolsets, becoming a catalyst for enhanced customer experiences and streamlined revenue generation. Whether you're a seasoned CRO or a budding sales professional, this episode provides invaluable perspectives on leveraging technology to drive sustainable business growth.
Tune in to gain actionable strategies and expert guidance on harnessing the power of RevTech to unlock your organization's full revenue potential. Don't miss out on this enlightening conversation that promises to revolutionize your approach to revenue operations.