Data-diving into the fan experience The Leaders by Ivey

There is nothing like the roar of the crowd at the ballpark as the home team scores the game winning run. However, what if fans weren’t allowed in the stands, what does that look like? We spoke with Corinne Peters, MSc ’19, data analyst for the Tampa Bay Rays baseball team, who explains how the team had to quickly shift towards thinking about a virtual fan experience. In a lively conversation, she talks about her role in creating fan engagement, understanding your customer and small market innovation.