Digital Shoptalk Location3

Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to owning and managing it effectively. They also dive into franchise marketing, sharing insights on how franchisees can effectively use their marketing funds.

Josh Allen, VP of Marketing, is joined by Michelle Rowan, President and COO of Franchise Business Review. They discuss their biggest takeaways and trends from the IFA convention, including artificial intelligence and how it relates to the franchising industry, and more.

Josh Allen, VP of Marketing, is joined by fellow hosts Alex Porter, CEO, and Vera Shafiq, VP of Digital Strategy to discuss the outlook for marketing in 2023. Including, what should be excepted for marketing budgets, trending tactics, and upcoming technology.

Join host Josh Allen for an event debrief with Andrew Beckman, Founder and Chairman of Location3. They're discussing their biggest takeaways from the Faegre-Drinker Summit.

Join host Vera Shafiq for an enlightening conversation with Bryan Cruikshank, Director of Search & Advertising at David Weekley Homes. They're chatting all things marketing personalization - the solutions for scaling personalized marketing for multi-location businesses and franchises.You'll hear more about:The numerous opportunities for marketing your business to connect with customers in a specific area and/or who fit various ideal customer profiles.How a successful franchise might lever...

This week, Alex Porter hosts Chris Jones, Brand Director at CANarchy, the craft brewery collective that includes Oskar Blues, Wild Basin, Cigar City, Wasatch, Squatters, Perrin and Deep Ellum.Chris details his approach to marketing for the six breweries, each positioned in a unique market, with unique beers to offer. His goal? To hit the craft beer consumer with the right message at the right time. You'll also hear about Chris' career path in digital and his advice for people getting started ...