34 min

Digital transformation: More than meets the eye Inside the Funnel

    • Marketing

Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!
Jim from The Office vs. Neo from The Matrix
New tech stack =/= digital transformation
Why alignment is easier said than done
The three pillars of digital transformation
Fundamental, fundamental, fundamental
LINKS: DAC: "https://www.dacgroup.com/blog/the-new-normal-accelerating-to-a-digital-future/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-005andutm_term=podcast (The new normal: Accelerating to a digital future)" | DAC: "https://www.dacgroup.com/blog/dac-at-the-digital-marketing-for-financial-services-virtual-summit-2020/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-005andutm_term=podcast (DAC at the Digital Marketing for Financial Services Virtual Summit 2020)" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!
Jim from The Office vs. Neo from The Matrix
New tech stack =/= digital transformation
Why alignment is easier said than done
The three pillars of digital transformation
Fundamental, fundamental, fundamental
LINKS: DAC: "https://www.dacgroup.com/blog/the-new-normal-accelerating-to-a-digital-future/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-005andutm_term=podcast (The new normal: Accelerating to a digital future)" | DAC: "https://www.dacgroup.com/blog/dac-at-the-digital-marketing-for-financial-services-virtual-summit-2020/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-005andutm_term=podcast (DAC at the Digital Marketing for Financial Services Virtual Summit 2020)" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

34 min