Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.
AI Sunrise Series: Mount the Hype Cycle
In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:
The solipsistic world of AI-powered monoclesSurprise! AI tools are already ubiquitousAdding value as actual human beingsAn imminent sea change in user behaviorWhat does "efficiency" really mean, anyway?
LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Generative AI: It's the end of the world as we know it (and we feel fine)
And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including:
Neural networks and fighty robots: How does generative AI actually work?Player 2 has entered the game... Google Bard!The inevitable rise of "prompt engineering"
LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
SERP's up: The radical reinvention of SEO
Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:
Counting in cubits and backyard pyramidsVisualization, zero clickification, monetizationHigher ranking =/= more impressionsCreate compelling content... but how?SEO has never been more SEO
LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Behind the scenes of the Great Resignation
We're witnessing the most tumultuous era in the history of talent acquisition and retention in the marketing industry, and it's showing no sign of abating. Amid the churn, Jenna, Nasser, and Dan recruited Talentfoot founder and CEO Camille Fetter to reveal all about the Great Resignation, covering talking points including:
Resistance to hybrid models and the reinvention of collaborationIs agency-to-client talent migration a thing of the past?Overpromoted and underperforming: The consequences of hiring frenziesThe inevitable rise of pay transparency
LINKS: DAC | Talentfoot | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
2022: What to expect when you don't know what to expect
Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:
The ever-changing definition of digital performanceHow to dovetail with Google's long-term visionPersuasion and precision: The future of digital mediaIn-housing and the scramble for talentThe Brand and the Influence: Tokyo Draft
LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Into the metaverse of madness
Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:
"The metaverse" or "A metaverse"?Fluff, vision, and positioning: The hallmarks of a land grabHow the metaverse will make crypto cowboys richerAR vs. VRWhat should brands do to prepare?
LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Intelligent & accessible!
Edutainment may apply here!? Thought provoking and thoroughly enjoyable - thank you.
Thank you for bringing together experts from different backgrounds to paint both a business and technical portrait of the most pressing issues in digital marketing. This makes for a truly holistic - and highly entertaining! - podcast. Great job!
Amazing Expert Team
Great job guys! Loved the first episode about browser cookies. It’s crazy how the topic is still hot and boiling 2 years after addressing it with Jenna. Can hardly wait for the next one!
— Yassine J.