Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.
Behind the scenes of the Great Resignation
We're witnessing the most tumultuous era in the history of talent acquisition and retention in the marketing industry, and it's showing no sign of abating. Amid the churn, Jenna, Nasser, and Dan recruited Talentfoot founder and CEO Camille Fetter to reveal all about the Great Resignation, covering talking points including:
Resistance to hybrid models and the reinvention of collaboration
Is agency-to-client talent migration a thing of the past?
Overpromoted and underperforming: The consequences of hiring frenzies
The inevitable rise of pay transparency
LINKS: https://www.dacgroup.com/ (DAC) | https://talentfoot.com/ (Talentfoot) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
2022: What to expect when you don't know what to expect
Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:
The ever-changing definition of digital performance
How to dovetail with Google's long-term vision
Persuasion and precision: The future of digital media
In-housing and the scramble for talent
The Brand and the Influence: Tokyo Draft
LINKS: Forrester: "https://www.forrester.com/blogs/predictions-2022-advertising-agencies-talent-shortage/ (Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity)" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Into the metaverse of madness
Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:
"The metaverse" or "A metaverse"?
Fluff, vision, and positioning: The hallmarks of a land grab
How the metaverse will make crypto cowboys richer
AR vs. VR
What should brands do to prepare?
LINKS: Shaan Puri: "https://twitter.com/ShaanVP/status/1454151237650112512 (Hot take: Everyone is wrong about the Metaverse)" | Clive Thompson: "https://debugger.medium.com/the-metaverse-is-already-here-its-minecraft-99c89ed8ba2 (The Metaverse Is Already Here — It’s Minecraft)" | DAC: "https://www.dacgroup.com/blog/podcast-rewind-3-lessons-learned-about-digital-transformation (Podcast rewind: 3 lessons learned about digital transformation)" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Diversity in ad land
We're back from our short summer hiatus to explore one of the marketing industry's most urgent issues: diversity. Listen in as Nasser, Jenna, and Dan are joined by LiveIntent CMO Kerel Cooper—an award-winning advocate for diversity in business, media, and technology—to dive into some of the topic's most important talking points, including:
How diverse workforces drive higher performance (and make fewer mistakes)
The blurred lines between personal and professional lives
Diversity and the immigrant experience
Pitfalls on the path to diversification
Curiosity: The ultimate catalyst for change?
LINKS: DAC: "https://www.dacgroup.com/blog/how-diverse-is-dac/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-011andutm_term=podcast (How diverse is DAC?)" | DAC: "https://www.dacgroup.com/blog/4-ways-were-creating-a-more-diverse-workplace/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-011andutm_term=podcast (4 ways we're creating a more diverse workplace)" | DAC: "https://www.dacgroup.com/blog/celebrating-diversity-and-inclusion-at-dac/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-011andutm_term=podcast (Celebrating diversity and inclusion at DAC)" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Björn's brilliant B2B blueprint
Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal:
- Why B2B doesn't mean "boring to boring"
- The duality of B2B/B2C experiences
- How to reverse-engineer the sales funnel for major deals
- Why B2B sales will be insulated against the loss of third-party cookies
- How to nurture an effective B2B culture: Test, learn, and upskill
LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" https://www.dacgroup.com/blog/why-googles-new-customer-match-is-great-news-for-b2b-marketers/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-010&utm_term=podcast | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Back to the cookie-less future
Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:
- Why are third-party cookies going away?
- User Tracking 101
- Privacy-preserving approaches to real-world problems
- What the FLoC?
- Welcome to cohort party 29056!
- The Three-Step Cookie Doomsday Preparedness Plan™
LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) https://www.dacgroup.com/blog/googles-shift-away-from-cookies-and-personal-ad-ids/ | DAC: "How to be data-driven in a crisis" (Apr 2020) https://www.dacgroup.com/blog/how-to-be-data-driven-in-a-crisis/ | DAC: "Digital advertising in a cookie-less future" (Feb 2020) https://www.dacgroup.com/blog/digital-advertising-in-a-cookie-less-future/ | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) https://www.dacgroup.com/blog/googles-privacy-sandbox-invigorates-data-transparency-debate/ | DAC: "How to respect data privacy in the digital age" (Jan 2019) https://www.dacgroup.com/blog/how-to-respect-data-privacy-in-the-digital-age/ | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org
Intelligent & accessible!
Edutainment may apply here!? Thought provoking and thoroughly enjoyable - thank you.
Thank you for bringing together experts from different backgrounds to paint both a business and technical portrait of the most pressing issues in digital marketing. This makes for a truly holistic - and highly entertaining! - podcast. Great job!
Amazing Expert Team
Great job guys! Loved the first episode about browser cookies. It’s crazy how the topic is still hot and boiling 2 years after addressing it with Jenna. Can hardly wait for the next one!
— Yassine J.