Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.
Gettin' Shingy wit it
The iconoclastic David Shing (Shingy) is one of digital's most entertaining, fascinating, and polarizing figures—and he remains one of the sharpest minds in the business. Join Dan, Nasser, and Jenna as they chase down AOL's former "Digital Prophet" and see the world through his eyes, casting their gaze at:
- The antagonistic origins of the Prophet
- The best (and worst) pandemic advertising
- Are CMOs unprepared for the cookieless future?
- Three barriers to data-driven insights
- QR codes: A comeback story
LINKS: "www.dacgroup.com" https://www.dacgroup.com/podcast/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-008&utm_term=podcast | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "twangy electric guitar.wav" by venusiancharm of Freesound.org
The horsemen of the website apocalypse (and their buzzkill pal)
In the grim darkness of the far future, there's no such thing as websites… or is there? Join Calamity Jenna, Nasser the Kid, and Dan "Just Dan" Temby as they mount their steeds to explore the very real prospect of a websiteless future. Our intrepid trio set the record straight at speakeasies along the way, including:
- Why APIs are the heralds of website death
- Google's war on clicks: Benign or malignant?
- Platformification and the platform economy
- Schema markup's inevitable renaissance
- Will the website disappear or metamorphose?
LINKS: "www.dacgroup.com" https://www.dacgroup.com/podcast/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-007&utm_term=podcast | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "twangy electric guitar.wav" by venusiancharm of Freesound.org
CX, customer reviews, and 50 cases of beer: A chat with Jay Baer
Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:
- Kansas barbecue vs. Texas barbecue
- Why do 70% of CX initiatives fail?
- How online reviews have become the dominant force of our age
- Quick, clear, and kind: The three levers of CX
- 600 haircuts, 600 questions
- Delta Airlines and the coveted customer experience
LINKS: "www.dacgroup.com" https://www.dacgroup.com/podcast/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-006&utm_term=podcast | "www.jaybaer.com" https://www.jaybaer.com/ | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Digital transformation: More than meets the eye
Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!
Jim from The Office vs. Neo from The Matrix
New tech stack =/= digital transformation
Why alignment is easier said than done
The three pillars of digital transformation
Fundamental, fundamental, fundamental
LINKS: DAC: "https://www.dacgroup.com/blog/the-new-normal-accelerating-to-a-digital-future/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-005andutm_term=podcast (The new normal: Accelerating to a digital future)" | DAC: "https://www.dacgroup.com/blog/dac-at-the-digital-marketing-for-financial-services-virtual-summit-2020/?utm_medium=socialandutm_source=podcastdescriptionandutm_campaign=insidethefunnelandutm_content=episode-005andutm_term=podcast (DAC at the Digital Marketing for Financial Services Virtual Summit 2020)" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org
Anecdotes from the omnichannel
Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:
- Omnichannel vs. multichannel
- Omnichannel =/= attribution analysis
- Dan's delightful bathroom reno
- Step one: Organizational change
- Who owns the customer record?
- "Teach them to yearn for the vast and endless sea"
- Last, best experiences
LINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" https://www.dacgroup.com/blog/googles-local-omnichannel-takeover-and-what-it-means-for-your-paid-ads/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-004&utm_term=podcast | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Should we rage against the AI machine?
Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!
- Ex Machina or The Wild Bunch?
- Narrow intelligence vs. general intelligence vs. super intelligence
- Using AI to do the "thinky bits"
- More than ever before, Google is an AI company
- When early adoption backfires
- The classic AI ethical paradox
- Brogrammers and their inherent bias
- Marketing careers in the AI era
LINKS: DAC: "Google announces passage indexing" http://www.dacgroup.com/blog/google-announces-passage-indexing?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-003&utm_term=podcast | Wait But Why: "The AI Revolution: The Road to Superintelligence" https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
Intelligent & accessible!
Edutainment may apply here!? Thought provoking and thoroughly enjoyable - thank you.
Thank you for bringing together experts from different backgrounds to paint both a business and technical portrait of the most pressing issues in digital marketing. This makes for a truly holistic - and highly entertaining! - podcast. Great job!
Amazing Expert Team
Great job guys! Loved the first episode about browser cookies. It’s crazy how the topic is still hot and boiling 2 years after addressing it with Jenna. Can hardly wait for the next one!
— Yassine J.