Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.
That's the way the cookie crumbles
Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover:
- Cookies 101: A timely refresher
- Why are third-party cookies going away?
- Google's search for a "suitable alternative"
- Consumer cookies: Consent, clarity, and control
- The "that guy" anecdote
- Personalization pipe dreams
- Chicken and egg, or horse and cart?
LINKS: www.dacgroup.com | ATTRIBUTES: "radio band.wav" by Paper Jam of Freesound.org
Introducing Inside the Funnel
Welcome to Inside the Funnel, the podcast for marketing leaders, nerds, and aficionados who want to lift the veil on the marketing machine (machines wear veils, right?) and get the scoop from actual, real-life decision-makers.
In each episode, DAC's Jenna Watson, Dan Temby, and Nasser Sahlool will share their unique insights into the most pressing topics in marketing, explore the major issues marketers face, and pinpoint the latest cause of Dan's permanent state of frustration. Here's a quick intro and trailer. LINKS: www.dacgroup.com | ATTRIBUTES: "Wind, Synthesized, A.wav" by InspectorJ of Freesound.org | "record scratch.wav" by luffy of Freesound.org | "radio band.wav" by Paper Jam of Freesound.org
Customer ReviewsSee All
Amazing Expert Team
Great job guys! Loved the first episode about cookies. It’s crazy how the topic is still hot and boiling 2 years after addressing it with Jenna. Can hardly wait for the next one!