Educational video vs. pornography Film Stuff podcast

Another analytics episode! All too often we hear people talk about "good" videos and metrics as if they're universal. They aren't. Case in point: e-learning videos on sites like Khan Academy and Udemy, adult-only videos, and both the ultra-long and the ultra-short (e.g., live sports and TikToks). We lay out how you should approach making a learning video differently, which metrics you should be watching if you're a small business owner, and the epic story of how pornography killed Betamax.

• Lynda.com was indeed acquired by LinkedIn and is now LinkedIn Learning
• YouTube does offer a certification program for specific subjects https://support.google.com/youtube/answer/6145904?hl=en
• That cooking Master Class that taught us how to glaze carrots was Thomas Keller's first https://www.masterclass.com/classes/thomas-keller-teaches-cooking-techniques
• The home video format war between VHS and Betamax is an interesting economics story that is still heavily contested. Here are the facts, as they relate to the adult entertainment industry: Sony did refuse to license the Betamax format to pornography companies, VHS was used by a larger number of companies in general, VHS was notably cheaper and had longer recording times that were important factors for the home consumer, the format war also coincided with an era that was more open to pornography consumption in general
• If you're curious about Betamax, enjoy this bunch of old promotional videos from the '70s https://www.mentalfloss.com/article/63824/how-betamax-was-going-change-your-life-according-sony
• Pornhub's data science blog http://www.pornhub.com/insights/
• OK Cupid's data science blog https://theblog.okcupid.com/tagged/data
• We know that Musical.ly is now TikTok, but the anecdote about Musers monetizing on YouTube via compilation videos is insight from before they became the same thing