Ep 507 - Maximize And Optimize The Ability To Execute Influencer Marketing with Christian Brown Author to Authority

Christian Brown is a seasoned co-founder and chief marketing officer of Gluey, an influencer marketing platform that has witnessed remarkable growth under his leadership. Coming from a background in social media marketing that dates back to his teenage years, Christian has a unique perspective on influencer marketing. He views it as an essential tool for engaging with target markets and highlights the importance of aligning with influencers who resonate with a brand's audience, rather than merely chasing big names for credibility. He sees significant potential in micro-influencers, who may have a smaller following but a higher percentage of a brand's target market. Furthermore, Christian underscores the value of data-driven decisions in this field, advocating for the use of advanced audience insights in choosing collaborators. Ultimately, he sees influencer marketing as a powerful, constantly evolving means of communication that can be greatly beneficial to businesses when approached strategically and with a focus on audience alignment.