In this episode of Soul Sister Conversations, a former CBC Producer, Eleanor Austin shares how she amplify other’s voices. As founder of New Marketing Today where she guides business leaders and career professionals on how to amplify their voice, leveraging the world’s largest professional online network, LinkedIn, to successfully build their brand, business, career and reputation.
Our conversation goes deep as we dive into vulnerability, storytelling and how this fits into blending our personal and professional identities online.
We talk about:
✔️ Where her love of storytelling got sparked.
✔️ The power of LinkedIn and how you leverage it.
✔️ Rocking your personal brand
CONNECT with Eleanor Austin at:
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Where Eleanor’s Curiosity and Storytelling Began
1:55 Eleanor shares a story where her love of storytelling began…around her mom’s kitchen table.
6:37 How does her early storytelling beginnings inform what Eleanor does today?
14:23 What she has learned about the importance of storytelling? And how that impacts what how she helps people today.
Tips for LinkedIN
19:45 What role does storytelling play on LinkedIn? And she explains LinkedIn and it’s importance.
28:01 How to use your LinkedIn networking more powerfully.
Vulnerability and LinkedIn: Does it work on LinkedIN
29:13 Dana shares a story of how she met Eleanor and how that story links to vulnerability.
32:32 How vulnerable should we get on LinkedIn?
37:43 Brene Brown’s TedX talk on vulnerability shifted Eleanor’s own view on vulnerability on blending your personal and professional brand.
39:49 Eleanor shares a story on vulnerability when she was interviewing a politician.
41:16 Vulnerability and safety.
45:15 People love to tell their own story.
46:22 Our lives are enriched when we are learning.
50:00 Is the story of who we are connecting to the stories we tell on LinkedIN?
Branding & More Tips on LinkedIN
51:24 Brand is the experience of you. What is it like to work with you ?
53:12 To help identify your brand, think about a compliment you’ve received?
55:15 Recap and share further tips to rock your brand on LinkedIN
59:09 Eleanor’s company is New Marketing Today firstname.lastname@example.org
1:00:55 Rapid Fire Questions for Eleanor
1:03:30 Eleanor is so curious she turns the table on Dana to get her to answer the Rapid Fire Questions.