32 min

EP214 The Future of Content Writing with AI ft. Tom Winter The 4 am Report

    • Marketing

Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we’re thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use.
What you’ll learn in this episode:
🔍 AI’s Impact on Content Quality:
We discuss the latest Google content updates and how AI tools can help create helpful, data-packed content that engages readers and complies with search engine standards.
🛠️ Myths vs. Reality:
Many fear that AI content will be flagged by Google as spam or that it will dilute personal voice. Tom debunks these myths, explaining that AI is just a tool that, when used correctly, enhances content quality without compromising authenticity.
🧠 The Power of AI-driven Tools:
From improving search engine performance to streamlining content creation processes, AI tools like ChatGPT are changing the game for content developers and marketers.
🤖 The Cyborg Approach:
Tom advocates for a hybrid model where human creativity and AI capabilities are combined for optimal results. He shares insights on how blending AI with human input can lead to more effective and efficient content strategies.
✍️ Practical Tips for Integrating AI:
For those new to AI, we talk about ways to start with tasks you may dislike, as AI can significantly reduce the time and effort required, enhancing overall productivity.
📈 Tom's Experiment:
Learn about a challenge that Tom took on: publishing 100 articles in 30 days using AI tools, which resulted in an 80% increase in organic traffic.
🎧 Hit play to listen now. And as you do, please take a moment to give us a 5-star rating. 
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners
📢 Join the Marketing Power Circle 📢
For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.

Connect with Tom Winter on LinkedIn for insights and access to the SEO Wind tool. Dive into AI with a practical approach and see how it can amplify your marketing efforts.

Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we’re thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use.
What you’ll learn in this episode:
🔍 AI’s Impact on Content Quality:
We discuss the latest Google content updates and how AI tools can help create helpful, data-packed content that engages readers and complies with search engine standards.
🛠️ Myths vs. Reality:
Many fear that AI content will be flagged by Google as spam or that it will dilute personal voice. Tom debunks these myths, explaining that AI is just a tool that, when used correctly, enhances content quality without compromising authenticity.
🧠 The Power of AI-driven Tools:
From improving search engine performance to streamlining content creation processes, AI tools like ChatGPT are changing the game for content developers and marketers.
🤖 The Cyborg Approach:
Tom advocates for a hybrid model where human creativity and AI capabilities are combined for optimal results. He shares insights on how blending AI with human input can lead to more effective and efficient content strategies.
✍️ Practical Tips for Integrating AI:
For those new to AI, we talk about ways to start with tasks you may dislike, as AI can significantly reduce the time and effort required, enhancing overall productivity.
📈 Tom's Experiment:
Learn about a challenge that Tom took on: publishing 100 articles in 30 days using AI tools, which resulted in an 80% increase in organic traffic.
🎧 Hit play to listen now. And as you do, please take a moment to give us a 5-star rating. 
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners
📢 Join the Marketing Power Circle 📢
For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.

Connect with Tom Winter on LinkedIn for insights and access to the SEO Wind tool. Dive into AI with a practical approach and see how it can amplify your marketing efforts.

32 min