187 episodes

Welcome to our podcast on podcasting! This bi-weekly micro podcast began as a co-hosted podcast asking marketing leaders and founders “What keeps you up at night?”. After 150 episodes, we took the patterns we saw in the answers and niched down into specific material on building thought leadership using podcasts to grow your business.

I am your host, Susan Diaz, podcasting founder, diversity, equity, inclusion podcaster (co-host of ABCDEI) humour junkie, and mom. Each episode, I’ll deliver a micro lesson, content play, framework, or interview with awesome humans with a marketing bent of mind. Here, you’ll find the latest in building podcasting infrastructure that pays! 📌Bonus 📌 along the way, you’ll find tons of marketing news, fresh-pressed examples of the most entertaining marketing hits and misses 😁, and what we can learn from them.

We live and breathe a theme around here. So, you’ll find new episodes on social every alternate Thursday, at 4am!

The 4 am Report c+p digital

    • Business
    • 5.0 • 11 Ratings

Welcome to our podcast on podcasting! This bi-weekly micro podcast began as a co-hosted podcast asking marketing leaders and founders “What keeps you up at night?”. After 150 episodes, we took the patterns we saw in the answers and niched down into specific material on building thought leadership using podcasts to grow your business.

I am your host, Susan Diaz, podcasting founder, diversity, equity, inclusion podcaster (co-host of ABCDEI) humour junkie, and mom. Each episode, I’ll deliver a micro lesson, content play, framework, or interview with awesome humans with a marketing bent of mind. Here, you’ll find the latest in building podcasting infrastructure that pays! 📌Bonus 📌 along the way, you’ll find tons of marketing news, fresh-pressed examples of the most entertaining marketing hits and misses 😁, and what we can learn from them.

We live and breathe a theme around here. So, you’ll find new episodes on social every alternate Thursday, at 4am!

    EP189 How to stop hating sales with Dr. Jim Kanichirayil

    EP189 How to stop hating sales with Dr. Jim Kanichirayil

    Welcome back to 💫The 4am Report 💫 where your host Susan Diaz, sits down Dr. Jim Kanichirayil, self-described “professional megaphone”, focussed on highlighting innovation in DEIB (diversity, equity, inclusion and belonging) and HR tech. 
    In this episode Susan and Dr Jim dive deep into something that keeps a LOT of people up at night, particularly in a recession. It’s potentially one of the top most hated things in the business world - sales! 👇
    💡 Why do we hate sales, and how do we stop? 
    💡 How do we move away from being mired down in prevailing sales wisdom?
    💡 Why founder-led organizations should leverage their innate sales and marketing integration
    💡 Where do we begin look for innovative REVENUE solutions in a recession?
    💡 How do we move away from a numbers game and into a quality game when it comes to revenue?
    Grab a bevvie 🍻☕️🍹And enjoy this masterclass in revenue!!!
    If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
    Looking for UNboring ways to up-level your content marketing? 
    Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

    • 36 min
    EP188 An UNboring ChatGPT primer for marketers

    EP188 An UNboring ChatGPT primer for marketers

    Welcome back to 💫The 4 AM Report 💫
    In this episode the one piece of tech that's on the mind of a majority of the people in the online business world. GPT, or generative AI. The most commonly known one is ChatGPT, a product that was introduced in November 2022. The very first weekend that they launched this free product, they had over a million people sign up.
    While AI is not replacing any human jobs anytime soon, it’s definitely worth adding to your toolkit to supercharge your communication efforts; especially if you’re a writer of any type.
    On the episode I dive into:
    💡What generative AI (artificial intelligence) is and why ChatGPT is a phenomenon.
    💡Why it's AI needs to be viewed as a super-tool and not a person (or a threat).
    💡How ChatGPT (and other AI platforms) can be used as a tool to uber-simplify the grunt work that is involved in the process of creating any kind of marketing material (especially writing)
    💡Why, and how can you use ChatGPT for lateral thinking (with some examples of things I now regularly use it for)
    💡How to deal with naysayers and voices in your head who are not “early adopters”
    Grab a 🍻☕️🍹beverage 🍻☕️🍹Kick back. And enjoy this epic episode we have for you!!!
    Looking for more UNboring ways to up-level your content? Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.
     
    If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

    • 24 min
    EP187 The ultimate guide to repurposing content

    EP187 The ultimate guide to repurposing content

    Welcome back to The 4am Report podcast. In this episode we are talking about the importance of repurposing content, especially as you head into a recession.
    The idea of repurposing has a number of benefits, including saving time, effort, and headspace, saving dollars. Somewhere along the way, people have started to think that creating new content is the only way to market and we strongly oppose that perspective. 🙅🏻‍♀️
    Dig right into it 👇
    ✅ How to repurpose a defunct webinar or masterclass into a podcast or video series
    ✅ How to cross-populate material from your shows to boost your website publishing goals (and break down some serious content silos)
    ✅ How to start thinking about your blog beyond the written format
    ✅ What pitfalls to watch out for and protections to consider when you cross populate content across different platforms
    Listen in 🎧
    If you’d like more information on the in-depth, half-day workshop to audit your content, so you can maximize repurposing, you’ll find it here 👉https://cp.digital/save-marketing-dollars/ 
    If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

    • 19 min
    EP186 Boost your 2023 pipeline with your podcast

    EP186 Boost your 2023 pipeline with your podcast

    Welcome back to The 4am Report! Today host, Susan Diaz, dives deep into the specifics involved in fully leveraging your podcast to boost your pipeline in 2023. 
    Susan covers:
    📝 Why podcasting is one of the most powerful tools that you can utilize in your pipeline process to increase your sales 
    📝 The importance of putting in place planning cycles so your podcast serves your business goals
    📝 The difference between podcasting for audience building and podcasting for business building
    📝 Five specific types of business goals that podcast could be serving
    📝 The seven factors we employ in the planning of the The 4am Report podcast (for you to steal and use!!) 
    📝 Why podcasting is the “Trojan horse” of pipeline conversations 
    For the full details on that and a lot more, 🎧 listen to the episode 🎧 
    If a podcast is on your mind, and you plan to do it yourself, we have resources. 
    In our podcast program focussed on building business (over audience) we cover:
    The podcast business case Building a podcast brand Setting up and integrating with the right podcast technology  Deploying the robust marketing plan that will take you through the crucial first quarter to help you rank in the top 25 podcasts in your industry in six months.  You’ll find the program here 👉https://cp.digital/podcastmasterclass/ 
    If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

    • 22 min
    EP185 The importance of repurposing content in a recession with Colleen O’Connell-Campbell

    EP185 The importance of repurposing content in a recession with Colleen O’Connell-Campbell

    Welcome back to The 4am Report! Today host, Susan Diaz, is in conversation with Colleen O'Connell-Campbell, Wealth Advisor to entrepreneurs looking for a cash-rich exit. They’re walking you through how to approach marketing during a recession. 
    Susan and Colleen focus on:
    📝 The impact of a recession on Marketing Strategy and why you need to focus on profitability and cash flow
    📝 The benefits of proactively making smart cuts to your budget during a recession
    📝 The importance of niching down, to narrow your Target Market and focus deeply
    📝 The benefits of a Content Audit and having a clear Content Inventory
    📝 3 Ways to repurpose your content for greater engagement
    For the full details on that and a lot more, 🎧 listen to the episode 🎧 
    If you’d like more information on the in-depth, half-day workshop to audit your content, you’ll find it here 👉https://cp.digital/save-marketing-dollars/ 
    If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

    • 27 min
    EP184 Disengagement is a real problem, featuring Anuja Kale-Agarwal

    EP184 Disengagement is a real problem, featuring Anuja Kale-Agarwal

    Today on The 4am Report, please say hello to Anuja Kale-Agarwal, National Communications Director at PwC Canada. Anuja  is a global communications professional, with extensive experience in advertising, insurance, and financial services across Asia, the US, and Canada. She brings deep experience in both internal and external communications, including strategic leadership communication, employee engagement, PR and media management, digital and social media, M&A/change, and crisis management.
    💫💫 Just the person we all want to be hearing from as we navigate marketing and communication in a recession! 💫💫
    Anuja and host Susan Diaz dive into:
    📌 Why disengagement on multiple levels is a real communication problem; particularly in a hybrid working model (and how we can work on fixing it). 
    📌 The importance of communicating with purpose; why it is vital to building trust and credibility.
    📌 Why good leadership doesn't go out of style (good leaders communicate more than just the good news, they share the bad news with empathy and confidence).
    📌 Ways in which communicators can cut clutter, and get past some of the noise in the world, by being a little bit more authentic. 
    📌 The value of refocusing on agility as small business; and never losing sight of  the opportunity, optimism, and hope that exists even in times of crisis.
    For the full details on that and a lot more, 🎧 listen to the episode 🎧 
    If you’d like to read the PwC report on ‘Growth through a recession’, you’ll find it here: https://www.pwc.com/us/growththroughrecession 
    You can connect with Anuja on LinkedIn here: https://www.linkedin.com/in/anujakaleagarwal/ 
    If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

    • 27 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

bissettfinfit ,

What a fun show!

This short podcast is a great way to learn success strategies and missteps to avoid. We are all up awake from time to time about something so why not learn from others and sleep better at night?

closetmarketer ,

Clever, short conversations.

I enjoy the short chats and the variety of guests. Love the name and the idea of staying up at night.

Beaglemum31 ,

excellent podcast

It's thoughtful and fun

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