The 4 am Report c+p digital

Welcome to The 4am Report! You’ve joined me as I round out the second part of a  2-part mini series where I teach B2B service founders, and content marketers, in detail, about the ‘why’ and ‘how’ of content audits in a recession. 
In this episode, I’ll focus specifically on “the how”; how to make it easy on yourself if you are doing a large-scale audit without the use of a cumbersome and snooze-inducing spreadsheet. (if you haven’t heard the first part, it might be valuable to go back and listen to episode 191. That said, if you are an experienced content creator, jump right into this episode and go back to 191 if you need.)
In under 15 minutes, on this episode, you’ll learn:
📌 About specific tactics to apply to a content marketing audit - specifically how to set up for a larger scale content audit if you have over a hundred pieces of content in the past 18 months.
📌 About why you will need an organizational process to structure and categorize content pieces, as well a visual system that can be used for multiple stakeholders to gain visibility and commit to actions that can be tracked.
📌 The basics of the “Kanban” system of project management, and how to apply the basics of this philosophy of LEAN production for a JIT (just-in-time) inventory control system to a deeply creative and fast-paced field such as publishing and content marketing.
📌 How to pick and put into practice a project management tool - whether Trello, Airtable, or a different one that you use internally, to create a highly visual and fluid interface for organizing large amounts of content and remote team members to ensure that nothing slips through the cracks.
For the full details 🎧 listen to the episode 🎧 
Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 https://cp.digital/save-marketing-dollars/ 
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Hello and welcome back to The 4am Report! Today I'm kicking off a 2-parter where we will talk, in detail, about content audits. 
The why, the how, AND the hacks to make it easy on yourself if you are doing a large-scale audit that covers over 100 pieces of content.
In the first part, we’ll dive into 3 specific reasons why you need to prioritize a content audit in a recession. Here’s a sneak peek 👇
📌 Content marketing audits are am excellent way to map your digital footprint; either for compliance reasons or because you have great evergreen material that needs reinvigoration
📌 Content marketing audits are a tool to quantify and get deeper insights from your content marketing, beyond just a topline of engagement metrics
📌 Content marketing audits are invaluable when it comes to understanding user behaviour. They can help smooth out user experience (UX) for your ideal client, across multiple platforms, particularly your homebase ie: your website
For the full details 🎧 listen to the episode 🎧 
Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 https://cp.digital/save-marketing-dollars/ 
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

 💫The 4am Report 💫 is back with another drop. In this episode, your host Susan Diaz, is breaking down something that keeps a lot of small business founders up at night. Revenue through the recession. 
Susan covers 
💡 The need for service-based small businesses to be bold and lean into their agility and ability to pivot 
💡 What is a “revenue marketing advisory board” and why you need one as a service-based small business founder making 💡 The board's three prongs - ie: mentor + strategic advisor + council of peers - how to find them and gain their best advice for your REVENUE goals 
Grab a pen and sit down for this one; because revenue needs to be a TOP priority in a recession.
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Welcome back to 💫The 4am Report 💫 where your host Susan Diaz, sits down Dr. Jim Kanichirayil, self-described “professional megaphone”, focussed on highlighting innovation in DEIB (diversity, equity, inclusion and belonging) and HR tech. 
In this episode Susan and Dr Jim dive deep into something that keeps a LOT of people up at night, particularly in a recession. It’s potentially one of the top most hated things in the business world - sales! 👇
💡 Why do we hate sales, and how do we stop? 
💡 How do we move away from being mired down in prevailing sales wisdom?
💡 Why founder-led organizations should leverage their innate sales and marketing integration
💡 Where do we begin look for innovative REVENUE solutions in a recession?
💡 How do we move away from a numbers game and into a quality game when it comes to revenue?
Grab a bevvie 🍻☕️🍹And enjoy this masterclass in revenue!!!
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Welcome back to 💫The 4 AM Report 💫
In this episode the one piece of tech that's on the mind of a majority of the people in the online business world. GPT, or generative AI. The most commonly known one is ChatGPT, a product that was introduced in November 2022. The very first weekend that they launched this free product, they had over a million people sign up.
While AI is not replacing any human jobs anytime soon, it’s definitely worth adding to your toolkit to supercharge your communication efforts; especially if you’re a writer of any type.
On the episode I dive into:
💡What generative AI (artificial intelligence) is and why ChatGPT is a phenomenon.
💡Why it's AI needs to be viewed as a super-tool and not a person (or a threat).
💡How ChatGPT (and other AI platforms) can be used as a tool to uber-simplify the grunt work that is involved in the process of creating any kind of marketing material (especially writing)
💡Why, and how can you use ChatGPT for lateral thinking (with some examples of things I now regularly use it for)
💡How to deal with naysayers and voices in your head who are not “early adopters”
Grab a 🍻☕️🍹beverage 🍻☕️🍹Kick back. And enjoy this epic episode we have for you!!!
Looking for more UNboring ways to up-level your content? Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.
 
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

Welcome back to The 4am Report podcast. In this episode we are talking about the importance of repurposing content, especially as you head into a recession.
The idea of repurposing has a number of benefits, including saving time, effort, and headspace, saving dollars. Somewhere along the way, people have started to think that creating new content is the only way to market and we strongly oppose that perspective. 🙅🏻‍♀️
Dig right into it 👇
✅ How to repurpose a defunct webinar or masterclass into a podcast or video series
✅ How to cross-populate material from your shows to boost your website publishing goals (and break down some serious content silos)
✅ How to start thinking about your blog beyond the written format
✅ What pitfalls to watch out for and protections to consider when you cross populate content across different platforms
Listen in 🎧
If you’d like more information on the in-depth, half-day workshop to audit your content, so you can maximize repurposing, you’ll find it here 👉https://cp.digital/save-marketing-dollars/ 
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.