54 min
EP93 - Head of so.da, Corus’ Social Digital Agency - Darcy MacNeil Media People Podcast
-
- Business
It’s difficult to refute social media’s supremacy in the platform hierarchy. Brands are increasingly trying to find new & innovate ways to leverage social for audience engagement.
And it’s exactly why they turn to today’s guest, Darcy MacNeil. Darcy is the Head of so.da—a full service, specialized, and award-winning social first agency.
Darcy’s career started behind the camera as a clearance coordinator. This involved securing commercial rights to content so it could be legally integrated into programming. Her work led to a series of producing jobs before she moved into content marketing, joining agencies like UM and getting the opportunity to start Mindshare Canada’s Content+ department.
Darcy MacNeil stops by to chat about growing up in suburban Toronto, playing ringette, why dance is such big part of her life, how a pop culture history class at the University of Victoria got her thinking about a career in media & journalism, and running one of Canada’s largest social digital media agencies.
**Subscribe to the Media People Newsletter**
mediapeople.beehiiv.com/subscribe
**Listen & Subscribe**
www.mediapeople.ca
www.youtube.com/@mediapeoplepodcast
www.instagram.com/vicgenova/
It’s difficult to refute social media’s supremacy in the platform hierarchy. Brands are increasingly trying to find new & innovate ways to leverage social for audience engagement.
And it’s exactly why they turn to today’s guest, Darcy MacNeil. Darcy is the Head of so.da—a full service, specialized, and award-winning social first agency.
Darcy’s career started behind the camera as a clearance coordinator. This involved securing commercial rights to content so it could be legally integrated into programming. Her work led to a series of producing jobs before she moved into content marketing, joining agencies like UM and getting the opportunity to start Mindshare Canada’s Content+ department.
Darcy MacNeil stops by to chat about growing up in suburban Toronto, playing ringette, why dance is such big part of her life, how a pop culture history class at the University of Victoria got her thinking about a career in media & journalism, and running one of Canada’s largest social digital media agencies.
**Subscribe to the Media People Newsletter**
mediapeople.beehiiv.com/subscribe
**Listen & Subscribe**
www.mediapeople.ca
www.youtube.com/@mediapeoplepodcast
www.instagram.com/vicgenova/
54 min
Top Podcasts In Business