Episode 43: What to do when prospects don't reply to your emails Paul Green's MSP Marketing Podcast



In this week's episode

It's an all-too-familiar tale. You've had an awesome meeting with a prospect, but when you go to follow them up... they ignore you! Or that's the way it seems. Whatever the reason they're not getting back to you, this week Paul offers a brilliant technique to get a response
Also in this week's show, did you know that your marketing targets different areas of your prospect's brains? Understanding which part is the most important will help to increase the effectiveness of your message
If you've ever wondered whether outsourcing would be right for your MSP, James Vickery from Benchmark 365 joins Paul to explains what's changed in the world of outsourcing over the last 30 years. Plus, prepare to be inspired by a brand new feature on the show - MSPs and experts in and around tech join Paul to recommend inspirational books that have had a huge impact on them

Show notes

Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Check out the book Paul mentioned called “Never Split the Difference” by Chris Voss and Tahl Raz
Find out more about Paul Green's MSP Marketing Edge
Paul's special guest was James Vickery from Benchmark 365 talking about how best to outsource your workload
Many thanks to the IT Business Growth Expert Richard Tubb (find out more here) for recommending the book The Go-Giver by Bob Burg & John David Mann
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul's special guest on September 15th will be Heather Harlos from Bitdefender talking about the increased importance of 'branding'
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription
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