Experience University Podcast Experience University Podcast

Have you ever noticed how EVERYTHING is a funnel? In this episode, Dr. Kristin Malek, our host, and student Lydia Tobin introduce the key competencies essential for a career in events and marketing. They dive into practical insights on marketing and events, sharing the interdisciplinary benefits of their experiences. Tune in to explore unique event competencies, the connections between tourism and events, and how everything truly funnels down to something.

Events and Marketing Education (4:53)
Funnels (9:14)
Psychology and Events (12:26)
Crossovers between Events and Tourism (13:52)
Encouraging Motivation (19:45)
Continuous Learning (23:10)

Connect with Lydia:
https://www.linkedin.com/in/lydiatobin/ 

Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/ 

How can understanding psychology transform your approach to event planning? In today’s episode, host Dr. Kristin Malek introduces the concept of event psychology with Event Psychology Advisor and Co-Founder of Matey Events,Victoria Matey. Together, they explore how events serve as catalysts for behavior change, emphasizing the integration of behavioral science into the event industry. Dr. K and Victoria discuss common event planning pitfalls while advocating for innovative strategies, including leveraging advice for feedback, reimagining SWAG, and employing secret attendees for authentic insights.


Meeting Psychology (1:15)
Why You Should Experiment (3:41)
Employing Secret Attendees (11:48)
Matey Events (16:08)
Event Neuroscientists (19:35)
Look Where Others Don’t (22:59)

Connect with Victoria:
Website: matey.events
Event Psychology Lab (online course): eventpsychology.thinkific.com
Event Psychology Club (membership and resources): eventpsychology.gumroad.com


Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/ 

Step into the immersive world of LARPing with Experience University, hosted by Dr. Kristin Malek! Discover how live-action role play transforms events, fosters authentic connections, and promotes storytelling and community building. In this episode, Dr. K and event planner Erika Shaefer explore the fascinating realm of LARPing and its application in event planning. Erika shares insights from her decade-long experience with LARPing and events, emphasizing how event planners can leverage LARPing to foster community connections. This episode also explores the unique skills event planners can cultivate through LARPing, including adaptability and creativity.

What is LARPing? (1:20)
Expectations vs. Reality in Events (5:40)
Learning to Adapt (8:14)
Incorporating LARP in Corporate Events (10:53)  
Building Communities through LARP (12:22)

Connect with Erika:
https://www.linkedin.com/in/schaefererika/ 

Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/ 

Ever wondered if event keynotes are truly driving lasting change or just offering surface-level motivation? In this episode, Dr. Kristin Malek discusses her approach to speaking on AI, Gen Z, and neuroscience, emphasizing behavior change. She shares her journey from a successful AI session for rural leaders to landing more speaking gigs through LinkedIn. Despite skepticism about her AI expertise, she emphasizes mindset shifts over technical details. She challenges event professionals to prioritize keynotes fostering behavior change and diversify breakout sessions for comprehensive learning and curiosity among diverse audiences.

AI Keynote Speaking (1:26)
Promoting for Behavior Change in AI Keynotes (3:18)
Planning Purposeful Keynotes for Events (8:51)

Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/ 

Join us as we explore the role of authentic connection, debunk myths surrounding networking, and navigate resistance. In today’s episode, Dr. Kristin Malek and Scott Gould examine engagement, focusing on its necessity for relationships. The discussion also touches on leveraging social platforms for community engagement and experimenting with three-way connections for event success.

Defining Engagement (1:55)
Engagement in Events (4:02)
The Rule of 3 (6:14)
Engagement in Large Events (10:45)
Combating Resistance (11:40)
Fostering Community (14:13)
Lifelong Engagement and Measuring Success (16:40)

Connect with Scott Gould:
LinkedIn.com/in/ScottGould
ScottGould.com
The Shape of Engagement

Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/

Curious about the power of community in event planning? Tune in as Dr. K sits down with Chris Catania, a trailblazer in community development, to explore how understanding your audience and fostering shared values can revolutionize event experiences. This episode discusses the growing significance of community building in events. Chris shares his expertise on creating impactful community initiatives through understanding and valuing one's audience and the concept of shared value. 
Today we are discussing:
Community Building through Events (2:21)
Understanding Your Audience (4:10)
Measuring ROI of Communities (8:33)
Community First Company and Shared Value (16:14)
 Connect with Chris:
https://www.linkedin.com/in/christophercatania/
Community First Company
communityfirstcompany.com/free
Text community first to 33777


Visit the Experience University website for more information!
www.experienceuniversity.org
 
Connect with us on our socials!
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/