5 episodes

FULL CIRCLE is where sports, wellness, and business converge. We bring you insights into athleisure and active lifestyle brands, uncovering trends, strategies, and stories of success. Your essential guide in the ever-evolving world of sports and wellness.

fullcirclepod.substack.com

Full Circle RareCircles

    • Business
    • 5.0 • 1 Rating

FULL CIRCLE is where sports, wellness, and business converge. We bring you insights into athleisure and active lifestyle brands, uncovering trends, strategies, and stories of success. Your essential guide in the ever-evolving world of sports and wellness.

fullcirclepod.substack.com

    E4 Run As You Are - At the intersection of running and technology

    E4 Run As You Are - At the intersection of running and technology

    In this episode, Ethan interviews Larry Lau, a multi-faceted entrepreneur with a background ranging from digital marketing to being involved in the health and wellness sectors with MyoDetox. Larry shares his journey from being a casual runner to completing his first half marathon and how this transition sparked the inception of Run As You Are – a unique project at the intersection of running, health, and technology. Initially begun as an NFT project, Run As You Are evolved into a hybrid business model that marries health-backed assessments to personalize running gear recommendations with a strong community and e-commerce component. Strategies for engaging traditional running brands and utilizing consumer data to guide product development are also discussed, emphasizing a customer-centric approach that navigates the nuances of brand affinities versus health-led product choice.
    Get full access to Full Circle at www.rarecircles.com/full-circle
    Show notes:
    4:35 Introducing Larry Lau: A Unique Journey into Running7:12 From Digital Marketing to Entrepreneurship: Larry's Background11:59 The Genesis of Run As You Are: A Web3 Experiment24:53 Evolving Beyond Web3: The New Direction for Run As You Are30:13 The Future of Running: Personalized Health and E-commerce Integration42:57 A Sneak Peek into the Retail Experience and Future Plans
    Links discussed
    Run As You Are https://www.runasyouare.co/
    MyoDetox https://www.myodetox.com/
    Vancouver running company https://vanrunco.com/
    Nike https://www.nike.com/
    Salomon https://www.salomon.com/
    Adidas https://www.adidas.com/
    ASICS https://www.asics.com/
    Marlow https://wearemarlow.com/
    Strava https://www.strava.com/
    Norda https://nordarun.com/
    Aesop https://www.aesop.com/
    Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké) and Laura Low Ah Kee and Shannon Savage (Left On Friday).
    Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.
    For more Full Circle content, visit https://www.rarecircles.com/full-circle


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

    • 48 min
    E3 TRX & Outfit - Randy Hetrick’s Entrepreneurial Journey

    E3 TRX & Outfit - Randy Hetrick’s Entrepreneurial Journey

    Randy Hetrick, the founder of TRX, dives into the company's origins, mission, and future direction. He recounts his personal life as a Navy Seal and how it inspired the creation of TRX, initially born from the necessity of staying fit during deployment. Randy shares insights into TRX's evolution from a simple concept to a comprehensive fitness solution, along with the challenges and triumphs along the way. He also dives into his new venture Outfit Fitness.
    Get full access to Full Circle at www.rarecircles.com/full-circle
    Show notes:
    05:22 A SEAL's Journey: Challenges and Opportunities
    08:26 Transitioning from Military to Entrepreneurship
    17:25 Building TRX: Strategies and Challenges
    22:40 Creating an Iconic Fitness Brand
    25:47 Combating Counterfeits and Staying Competitive
    29:11 Introducing Outfit Fitness: A New Venture
    37:38 Outfit Fitness: Strategy and Future Vision
    Links discussed
    TRX
    https://www.trxtraining.com/
    Outfit Fitness
    https://outfittraining.com/
    Endurance: Shackleton's Incredible Voyage
    https://www.amazon.ca/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881
    Extreme Ownership
    https://echelonfront.com/books/extreme-ownership/
    Peloton
    https://www.onepeloton.ca/
    Mindbody Online
    https://www.mindbodyonline.com/
    Stay tuned for new episodes from upcoming guests including Larry Lau (Run As You Are) and Fred Campbell (Hooké).
    Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.
    For more Full Circle content, visit https://www.rarecircles.com/full-circle


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

    • 52 min
    E2 B, Halfmoon - Connecting the Dots

    E2 B, Halfmoon - Connecting the Dots

    Entrepreneur Andrea Morris shares her journey of founding wellness brand B Yoga, now called B, Halfmoon. After discovering yoga in Australia, she was inspired a few years later to create high-quality yoga mats that have become the standard in yoga communities worldwide. Andrea discusses setting clear company values and growing her brand over the past 10 years. She also shares her personal wellness routine and views on the future of the wellness industry.
    Get full access to Full Circle at www.rarecircles.com/full-circle
    Show notes:
    00:30 Andrea's Personal Journey and Discovery of Yoga
    03:45 Transition into Entrepreneurship and the Birth of B Yoga
    11:02 The Evolution of B Yoga and its Impact on the Yoga Community
    17:03 The Importance of Brand Values and Community in B Yoga's Success
    22:43 The Acquisition of Halfmoon
    28:34 The Evolution of Yoga and Wellness Industry
    35:19 Personal Wellness Routine and Goal Setting
    40:02 Looking Forward: The Next 10 Years
    Stay tuned for new episodes from upcoming guests including Frederick Campbell (Hooke) and Randy Hetrick (TRX, OutFit Training)
    Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.
    For more Full Circle content, visit https://www.rarecircles.com/full-circle


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

    • 43 min
    E1 Bandit - The Power of Community

    E1 Bandit - The Power of Community

    In this exclusive interview, Nick and Tim West, the co-founders of Bandit discuss the company's journey, mission, and long-term vision. They share their own experience with running, how the brand started with socks, and has grown into a more comprehensive lineup of progressive running apparel. The co-founders also delve into their focus on building a community-centric brand, the development of a new training app, and the influence of the New York running scene on the brand's ethos and aesthetic.
    For more Full Circle content, visit https://www.rarecircles.com/full-circle
    Show Notes:
    00:32 Nick & Tim’s Personal Journey and Connection to Running04:34 The Birth of Bandit
    10:09 The Role of New York in Shaping Bandit's Identity
    10:52 The Unique Marketing and Growth Strategy of Bandit
    26:28 The Importance of Community in the Brand
    32:28 The Role of Membership in Enhancing Customer Experience
    35:59 Introducing the Program: A New App for Runners
    40:00 Observations on the Current State of Running

    Stay tuned for new episodes from upcoming guests including Andrea Morris (B, Halfmoon) and Randy Hetrick (TRX, OutFit Training).
    Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.
    For more Full Circle content, visit https://www.rarecircles.com/full-circle


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

    • 53 min
    E0 Welcome to Full Circle

    E0 Welcome to Full Circle

    Welcome to the very first episode of Full Circle.
    Every month, our host Ethan Song will interview world-class founders and executives in the world of sports, wellness and business to uncover concrete, actionable, and tactical insights to help you build, launch, and grow your brand.
    Get full access to Full Circle at www.rarecircles.com/full-circle


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

    • 6 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

nickdurbano ,

Amazing guests, even better insights.

Ethan does an amazing job getting to the heart of how to build a successful business at the intersection of commerce and sports.

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