Full Circle RareCircles

Fred Campbell, founder of Hooké, discusses his remarkable journey from skateboarding and snowboarding videos to founding the outdoor brand, Hooké. He explains how a pivotal car accident redirected him towards creating an eco-conscious outdoor brand focused on fishing, hunting, and nature preservation. Fred provides insights on business challenges and milestones, his passion, and future vision, touching on recent projects like a book release and collaboration with Grower’s Co, highlighting his commitment to storytelling, conservation, and sustainable living. Fred's narrative intertwines passion, business sustainability, and appreciation for Quebec's natural landscapes.
Get full access to Full Circle at www.rarecircles.com/full-circle
Hooké website https://hooke.ca/
Hooké Instagram https://www.instagram.com/hooke.ca/
Hooké YouTube https://www.youtube.com/channel/UCf-DYuFqCbhsEctE6Ie4hSA
Show notes:
08:11 Building a Business in the World of Extreme Sports
12:17 Rediscovering Nature: The Roots of an Outdoor Passion
14:30 Transitioning to Hooké: Merging Passion with Business
17:00 The Creative Freedom of Running Your Own Brand
20:54 Content Creation Philosophy: Quality Over Quantity
24:41 Revolutionizing the Fishing and Hunting Industry
28:41 Democratizing Outdoor Sports and Promoting Conservation
30:00 The Positive Impact of Outdoor Lifestyle and Content
33:34 Celebrating a Decade of Brand Success and Reflections
38:45 The Journey of Building and Selling Grower's Co.
46:56 Vision for the Future and Embracing the Present
Stay tuned for new episodes from upcoming guests including Laura Low Ah Kee and Shannon Savage (Left On Friday) and Bill Schufelt (Athletic Brewing).
Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.
For more Full Circle content, visit https://www.rarecircles.com/full-circle


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

In this episode, Ethan interviews Larry Lau, a multi-faceted entrepreneur with a background ranging from digital marketing to being involved in the health and wellness sectors with MyoDetox. Larry shares his journey from being a casual runner to completing his first half marathon and how this transition sparked the inception of Run As You Are – a unique project at the intersection of running, health, and technology. Initially begun as an NFT project, Run As You Are evolved into a hybrid business model that marries health-backed assessments to personalize running gear recommendations with a strong community and e-commerce component. Strategies for engaging traditional running brands and utilizing consumer data to guide product development are also discussed, emphasizing a customer-centric approach that navigates the nuances of brand affinities versus health-led product choice.
Get full access to Full Circle at www.rarecircles.com/full-circle
Show notes:
4:35 Introducing Larry Lau: A Unique Journey into Running7:12 From Digital Marketing to Entrepreneurship: Larry's Background11:59 The Genesis of Run As You Are: A Web3 Experiment24:53 Evolving Beyond Web3: The New Direction for Run As You Are30:13 The Future of Running: Personalized Health and E-commerce Integration42:57 A Sneak Peek into the Retail Experience and Future Plans
Links discussed
Run As You Are https://www.runasyouare.co/
MyoDetox https://www.myodetox.com/
Vancouver running company https://vanrunco.com/
Nike https://www.nike.com/
Salomon https://www.salomon.com/
Adidas https://www.adidas.com/
ASICS https://www.asics.com/
Marlow https://wearemarlow.com/
Strava https://www.strava.com/
Norda https://nordarun.com/
Aesop https://www.aesop.com/
Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké) and Laura Low Ah Kee and Shannon Savage (Left On Friday).
Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.
For more Full Circle content, visit https://www.rarecircles.com/full-circle


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

Randy Hetrick, the founder of TRX, dives into the company's origins, mission, and future direction. He recounts his personal life as a Navy Seal and how it inspired the creation of TRX, initially born from the necessity of staying fit during deployment. Randy shares insights into TRX's evolution from a simple concept to a comprehensive fitness solution, along with the challenges and triumphs along the way. He also dives into his new venture Outfit Fitness.
Get full access to Full Circle at www.rarecircles.com/full-circle
Show notes:
05:22 A SEAL's Journey: Challenges and Opportunities
08:26 Transitioning from Military to Entrepreneurship
17:25 Building TRX: Strategies and Challenges
22:40 Creating an Iconic Fitness Brand
25:47 Combating Counterfeits and Staying Competitive
29:11 Introducing Outfit Fitness: A New Venture
37:38 Outfit Fitness: Strategy and Future Vision
Links discussed
TRX
https://www.trxtraining.com/
Outfit Fitness
https://outfittraining.com/
Endurance: Shackleton's Incredible Voyage
https://www.amazon.ca/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881
Extreme Ownership
https://echelonfront.com/books/extreme-ownership/
Peloton
https://www.onepeloton.ca/
Mindbody Online
https://www.mindbodyonline.com/
Stay tuned for new episodes from upcoming guests including Larry Lau (Run As You Are) and Fred Campbell (Hooké).
Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.
For more Full Circle content, visit https://www.rarecircles.com/full-circle


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

Entrepreneur Andrea Morris shares her journey of founding wellness brand B Yoga, now called B, Halfmoon. After discovering yoga in Australia, she was inspired a few years later to create high-quality yoga mats that have become the standard in yoga communities worldwide. Andrea discusses setting clear company values and growing her brand over the past 10 years. She also shares her personal wellness routine and views on the future of the wellness industry.
Get full access to Full Circle at www.rarecircles.com/full-circle
Show notes:
00:30 Andrea's Personal Journey and Discovery of Yoga
03:45 Transition into Entrepreneurship and the Birth of B Yoga
11:02 The Evolution of B Yoga and its Impact on the Yoga Community
17:03 The Importance of Brand Values and Community in B Yoga's Success
22:43 The Acquisition of Halfmoon
28:34 The Evolution of Yoga and Wellness Industry
35:19 Personal Wellness Routine and Goal Setting
40:02 Looking Forward: The Next 10 Years
Stay tuned for new episodes from upcoming guests including Frederick Campbell (Hooke) and Randy Hetrick (TRX, OutFit Training)
Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.
For more Full Circle content, visit https://www.rarecircles.com/full-circle


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

In this exclusive interview, Nick and Tim West, the co-founders of Bandit discuss the company's journey, mission, and long-term vision. They share their own experience with running, how the brand started with socks, and has grown into a more comprehensive lineup of progressive running apparel. The co-founders also delve into their focus on building a community-centric brand, the development of a new training app, and the influence of the New York running scene on the brand's ethos and aesthetic.
For more Full Circle content, visit https://www.rarecircles.com/full-circle
Show Notes:
00:32 Nick & Tim’s Personal Journey and Connection to Running04:34 The Birth of Bandit
10:09 The Role of New York in Shaping Bandit's Identity
10:52 The Unique Marketing and Growth Strategy of Bandit
26:28 The Importance of Community in the Brand
32:28 The Role of Membership in Enhancing Customer Experience
35:59 Introducing the Program: A New App for Runners
40:00 Observations on the Current State of Running

Stay tuned for new episodes from upcoming guests including Andrea Morris (B, Halfmoon) and Randy Hetrick (TRX, OutFit Training).
Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports.Full Circle is where sports, wellness and business converge.
For more Full Circle content, visit https://www.rarecircles.com/full-circle


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com

Welcome to the very first episode of Full Circle.
Every month, our host Ethan Song will interview world-class founders and executives in the world of sports, wellness and business to uncover concrete, actionable, and tactical insights to help you build, launch, and grow your brand.
Get full access to Full Circle at www.rarecircles.com/full-circle


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fullcirclepod.substack.com