7 episodes

Digital content is used all around the world to drive brands, sell products and build communities.

Join me in my virtual travel around the globe to discover content that inspires, engages and sells.

Let's look at conclusive stories, successful campaigns and winning posts and sit down with creatives from different backgrounds and nations to learn more about their market, process and perspectives.

Global Content Marc Stöcker

    • Business

Digital content is used all around the world to drive brands, sell products and build communities.

Join me in my virtual travel around the globe to discover content that inspires, engages and sells.

Let's look at conclusive stories, successful campaigns and winning posts and sit down with creatives from different backgrounds and nations to learn more about their market, process and perspectives.

    An eastern perspective on website research and marketing

    An eastern perspective on website research and marketing

    It's a tricky pasture to navigate when you are creating content for different continents especially when a different language is involved. You have to consider not only the cultural angle but also ensure the relevancy of it in the ever changing B2B market.

    Tackling this challenge day in and day out is Enchi Chang, who is an academician first, and content creator next. Coming from Taiwan, she uses her wide experience gained in academics and has developed a unique approach for the creation of B2B content. She explains in the podcast how different the Taiwan market is and how she helps companies like AMG Digital to not only harness this difference but grow with it.

    You can get in touch with Enchi Chang on Linkedin at https://www.linkedin.com/in/enchi-chang-3196589/

    If you want to know more about me, feel free to hit me up on Linkedin at https://www.linkedin.com/in/marcstoecker/ or visit https://www.mindrevolution.com/

    --


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/globalcontent/message

    • 41 min
    B2B Content Creation by an Engineer

    B2B Content Creation by an Engineer

    Content, be in any format, needs to be engaging to keep the attention of a user. But is it the case when it comes to B2B?
    Why is the content created for a B2B industry usually not so appealing compared to B2C industry?


    I try to find this out by having a discussion with my colleague Prashanth Krishnappa who is a content creator with an engineering background. He specialises in creating B2B content for tech, engineering and software industries with storytelling being the core theme.


    You can get in touch with Prashanth on Linkedin at https://www.linkedin.com/in/prashanthkp4/

    If you want to know more about me, please hit me up on Linkedin at https://www.linkedin.com/in/marcstoecker/ or visit https://www.mindrevolution.com/



    ---


    Send in a voice message: https://anchor.fm/globalcontent/message

    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/globalcontent/message

    • 27 min
    Tech writing for international audiences

    Tech writing for international audiences

    Kristina Liebute is an international copywriter with a journalistic background. I had the opportunity to work with her in the past and the content she creates is always so remarkable. A well told story is central to her pieces and hence I asked her to come onto the show and talk about her experience crafting content for software developers, projects managers and tech people in general.

    You can reach Kristina best via LinkedIn:
    https://www.linkedin.com/in/kristina-liebute-88715482/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/globalcontent/message

    • 27 min
    How this content creating CEO gets in front of his audience

    How this content creating CEO gets in front of his audience

    Invessed is a software specialist for investment brands. They build websites, portals, apps and analytics faster. Their CEO Theo Paraskevopoulos combines data with creative thinking to bring wealth and asset managers all over Europe in touch with his topics.

    Learn more about Invessed:
    https://www.invessed.com/


    Get in touch with Theo:
    https://www.linkedin.com/in/theoparaskevopoulos/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/globalcontent/message

    • 37 min
    International Expansion with Content

    International Expansion with Content

    These days even new companies are often international. In fact, they are often “born global” in terms of their supply chain, partners or customer base. Carlso is helping the companies to expand globally in sales, especially by building communities. Hence, me and Carlos Monteiro from EVOLVE talk about global expansion with content. And why he thinks, that Community Management should be at the heart of it.

    Carlos is best reached via LinkedIn:
    https://www.linkedin.com/in/carlosaamonteiro/
    or on his Instagram:
    https://www.instagram.com/carlosaamonteiro/



    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/globalcontent/message

    • 38 min
    Let's talk about Africa!

    Let's talk about Africa!

    Let's talk about Africa! The continent is expected to have 5 of the 10 biggest megacities worldwide by the end of the century. All this happens while close to 95 % of the population has access to cellular networks already today. Internet, Smartphones and Digital Business are booming already.

    I turned to Markus Donath, who has acquired international experience in countries of the MENA (Middle East & North Africa) region, the USA and Europe. And he is an consultant on doing business with Africa for companies small and large. He even contributed his expertise to GIZ (a german development agency) as the Head of the Private Sector Development Programme in Egypt.

    We had a chat about which kind of content could be sucessful with this market and also about the business opportunities in general.

    Enjoy!

    Get in touch with Markus Donath:
    https://www.linkedin.com/in/markusdonath
    https://donath-idt.eu/

    Please leave a review if you like this show.
    Tag me on LinkedIn and let me know what you think!
    https://www.linkedin.com/in/marcstoecker/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/globalcontent/message

    • 32 min

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Le PodCash McSween
C23
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
The Ramsey Show
Ramsey Network
Planet Money
NPR
TLDR
Kyla Scanlon, Devin Friedman, Kat Angus, Sarah Rieger, Matthew Karasz