Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Andy McCotter-Bicknell

listen :-)

April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'



We focused on how competitive intel and positioning intersect in business:

- bashing "approaches," not competitors

- the importance of positioning your competitors

- when to mention competitors (and when to leave them be)

- why you shouldn't be scared of talking about competitors

- why you need to know your differentiated value



And lots more.



Follow April: website | LinkedIn

Check out her new book: Sales Pitch

Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ 


This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on:

what to do when competitors lie about your product
the benefits of going through Y Combinator
when to buy-out your prospect's contract with a competitor
how they'll be using their recent seed funding
why it's hard to start a martech business right now

and lots more!
Follow Emir: LinkedIn
Check out HockeyStack: Website
Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠
This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into:


her favorite PMM workflows that incorporate AI
her favorite AI tool among the many that she's tested
mistakes she made during her AI research that you can avoid

And lots more!

Follow Jess: LinkedIn

Check out her templates & courses: AI for Product Marketers, How to Use Notion AI for Product Marketing

Continue the conversation with me: ⁠⁠LinkedIn⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Twitter⁠⁠

This episode is brought to you by the ⁠⁠Healthy Competition⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi.

We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be fun to share insider stories on important launches we each led. We also talk about some other launches from companies that caught our eye and why we liked or disliked them.

Want to master the art of product launches? Join our upcoming cohort before Oct. 31st here: https://maven.com/course-crew/readyforlaunch

Follow Jason: LinkedIn | ProductivePMM

Follow Tamara: LinkedIn | PMMCamp

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between 100+ Competitive Intel and Product Marketing pros every month. Join today!

Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.

Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."

It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:


where generative AI is helpful for content, and where it's not (yet)
how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
and lots more!

Follow Brooklin: LinkedIn

Check out Beam: Website

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!