44 min

How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company The Marketing Attractions Podcast

    • Marketing

Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events. We discuss...What goes into creating an event from scratchUsing variable pricing to generate value for events Selling memberships (or, season passes as they call it) This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our fr...

Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events. We discuss...What goes into creating an event from scratchUsing variable pricing to generate value for events Selling memberships (or, season passes as they call it) This podcast is produced by attend media. attend helps non-profit attractions drive visitation through paid media. Download our fr...

44 min