13 episodes
The Marketing Attractions Podcast attend
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- Business
Conversations on how zoos, aquariums, museums, gardens and other non-profit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media.
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How Non-Profit Attractions Can Work With Social Media Influencers
We talk with Alyssa Fagien from ATL Bucket List to learn some best practices on how influencers want to work with non-profit attractions. We talk about what makes a good brief for a creator, sharing your attraction's 'hidden gems,' and whitelisting creator content for ads.
This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com -
How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company
Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events.
We discuss...
What goes into creating an event from scratchUsing variable pricing to generate value for events Selling memberships (or, season passes as they call it)
This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com -
4 Ideas for Holiday 2024
Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs. And, many attractions are looking to increase attendance after record-setting years further.
We discuss...
Buying non-preemptable ad inventory on TV and radio Using programmatic out-of-home to drive ticket sales on 'off nights'How Pinterest can drive ticket sales in early November Using Influencer Marketing to set guest expectations when your attraction is at capacity This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com -
Spotlight: Jim Bartoo, Director of Marketing and Public Relations at the Nashville Zoo
Jim Bartoo from the Nashville Zoo joins the show to talk marketing.
We discuss...
The value of relationships with local TV, radio and newspaper outlets His approach to getting earned mediaA plan to spend ad dollars outside the Nashville market This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com -
Guest Experience, Employee Retention, and Marketing with Josh Liebman and Matt Heller
We bring in attraction industry veterans Matt Heller and Josh Liebman to discuss the intersection of guest experience, employee retention, and marketing.
About our guests...
Matt Heller - PerformanceOptimist.com
After 20+ years in hospitality leadership and human resources, Matt Heller founded Performance Optimist Consulting in 2011 with one simple goal: Help Leaders Lead.
Matt does this through training workshops, coaching programs and ongoing development initiatives. He is fortunate to work with individuals and organizations large and small to help them improve leadership competencies, customer service, employee motivation and teamwork.
Matt has written two books: The Myth of Employee Burnout and ALL CLEAR! A Practical Guide for First Time Leaders and the People Who Support Them.
Josh Liebman - LiebmanLeisure.com
Josh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. Josh is a serial entrepreneur, consultant, and speaker.
AttracionPros Podcast - AttractionPros.com
AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry.
This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com -
Establishing Buying Guidelines for Your Media Plan
Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can't say "build a roof" a media planner can't just say "run ads on connected TV." More detail is required.
In this episode, Jenny shares practical tips on what buying guidelines should be included in your media plan so that the person - whether in-house, at an agency or a vendor - can properly invest your attraction's advertising dollars.
This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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