How to open a business during a pandemic - Emily Wickard of AVARA The Bubble Lounge

Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home. The boutique quickly became known as almost a speakeasy for shoppers because it was usually by word of mouth that news traveled about her pop-ups held in her home each week. When COVID-19 hit, Shop Avara pivoted to selling exclusively online. While e-commerce sales grew exponentially during the shutdown, Emily missed the in-person feedback and personal connections she developed with her “Avaraista...