Identity Mini Series Ep 3: A Buyers’ Conversation Unsponsored Content by Xandr

Marketers come in all shapes, sizes and colors – but one thing they all have in common is the need to reach a desired audience at a specific time with their advertising dollars. In the third episode of the Identity Mini Series, hear from buyers in different regions across the globe on how they are innovating for the cookieless future.

:50 -- Guest introductions
2:02 -- What does the deprecation of the third party cookie mean to you and your business?
9:35 -- We know that achieving relevance is key for buyers, but without the third party cookies, it's going to get harder to meet the desired audiences in the right time and place. So how are you looking to navigate this?
19:58 -- Some buyers are concerned that with the third party cookie going away that the supply chain will become fragmented. What steps are you taking to make sure that this doesn't happen?
30:39 -- What does the next 18 months and even few years look like for you with all that's going on in the industry?