6 episodes

A talk with creatives.

In Conversation with Creatives by Gopigraphy Gopigraphy

    • Arts

A talk with creatives.

    ICWC - EP06: Marketing with Abhishek Mishra

    ICWC - EP06: Marketing with Abhishek Mishra

    Find Abhishek here: https://www.linkedin.com/in/abmis/



    01:58 Abhishek's background 05:12 Transitioning from Casual Reading to Professional Writing 09:22 Early Career 11:31 Messaging vs Distribution Mediums 15:31 Best practices to approach a new writing assignment 17:36 Abhishek's writing process 21:43 Understanding of Consumerism vs Platform 24:51 Google (Pull Advertising) 25:06 B2B Advertising 28:45 Selling Content Pieces vs Good to have Content Pieces 31:28 When Brands should take a stance 36:06 Dealing with backlashes 38:12 Brand Positioning vs Brand Messaging 40:09 Marketing for companies operating with no budgets 42:41 Being productive 44:42 Productivity and the pandemic 47:49 How marketing has changed over the years 50:56 Career Advise for someone starting out 52:40 What your first 5 days at a new firm should look like 56:53 Content Consumption & it's effects on society 58:40 Advice for a younger Abhishek Mishra



    Book & Resources:  https://www.amazon.in/Sapiens-Humankind-Yuval-Noah-Harari/dp/0099590085 https://www.amazon.in/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941435 https://copyblogger.com/ https://zenhabits.net/ 



    Want to know more about me? Check out my website: https://www.gopigraphy.com/Follow me on Instagram: https://www.instagram.com/gopigraphy_inc/Follow me on Dribbble: https://dribbble.com/gopigraphy_incFollow me on Behance: https://www.behance.net/arungopidasConnect with me on LinkedIn: https://www.linkedin.com/in/arun-gopidas-25291493/Like my page on Facebook: https://www.facebook.com/Gopigraphy-105205694560909

    • 1 hr 1 min
    ICWC - EP05: Consumer Insights with Rahul Suresh

    ICWC - EP05: Consumer Insights with Rahul Suresh

    Rahul talks about differences between NIFT and MICA, need for a graduation degree, hypothesis testing, design thinking, qualitative and quantitative research among other things.

    Find Rahul here:

    https://www.linkedin.com/in/rahul-suresh-2b7a8153/

    https://www.instagram.com/rahulgreen/



    Want to know more about me? Check out my website: https://www.arungopidas.com/Follow me on Instagram: https://www.instagram.com/gopigraphy_inc/Follow me on Dribbble: https://dribbble.com/ArunGopidasFollow me on Behance: https://www.behance.net/arungopidasConnect with me on LinkedIn: https://www.linkedin.com/in/arun-gopidas-25291493/Like my page on Facebook: https://www.facebook.com/Gopigraphy-105205694560909

    • 1 hr 1 min
    ICWC - EP04: A journey into Graphic Design with Priya Choudhary

    ICWC - EP04: A journey into Graphic Design with Priya Choudhary

    For episode 4, Priya Choudhary joins me to talk about her journey into graphic design, her design process and shares some insightful study materials for aspiring and beginner graphic designers.

    Here's how you can find Priya:

    Behance: https://www.behance.net/prismatichues

    Instagram: https://www.instagram.com/prismatic.hues/

    Study Material Priya spoke about:

    https://www.domestika.org/en

    https://thefutur.com/learn

    https://www.piximperfect.com/

    Yes I'm a designer: https://www.youtube.com/channel/UCT_of6HCtVZFpnnnLUeAGYA

    Pixel & Bracket https://www.youtube.com/channel/UCgllKT-His1Tbd4LUFazXUA

    https://motiondesign.school/

    https://www.youtube.com/channel/UC-L0yvYPpGQZD3PHDLKiUpg

    https://www.schoolofmotion.com/

    https://www.youtube.com/channel/UCqHuGF2axS8Yf89r1tUVS_A

    https://www.youtube.com/user/Justthisgood

    https://www.youtube.com/user/jasonlevinevideo

    https://www.youtube.com/user/SonduckFilm

    • 39 min
    ICWC - EP03: Photography with Sanal Kumar (Mr.Ink / INKAN)

    ICWC - EP03: Photography with Sanal Kumar (Mr.Ink / INKAN)

    For this episode, Sanal Kumar joins me to talk about his journey into photography and one of the most memorable projects he's worked on.
    With a focus on fine art & fashion photography, he’s been featured on Behance 6 times!
    You can find him on Instagram by the username @mr.i.n.k
    I hope you guys enjoy this!

    Sanal Kumar on Instagram: https://www.instagram.com/mr.i.n.k/
    Sanal on Behance: https://www.behance.net/artofinksac939

    Find more episodes on my youtube: https://www.youtube.com/c/ArunGopidas

    • 25 min
    ICWC - EP02: Aakansha Menon's (@Hued.spirit) journey as an Illustrator

    ICWC - EP02: Aakansha Menon's (@Hued.spirit) journey as an Illustrator

    In this episode I talk to Aakansha Menon about her journey as illustrator.
    She has been featured on prominent publications like The Hindu, The Hardcopy & Co and The Creative Gaga among many others.
    You can find her on Instagram by the username @hued.spirit
    I hope you guys enjoy watching this as much as I enjoyed making this!

    • 22 min
    ICWC - EP01: How to get started in PR with Renuka Neelagandan

    ICWC - EP01: How to get started in PR with Renuka Neelagandan

    For the first episode of ‘In Conversation with Creatives’ I got on a call with Renuka Neelagandan, an award winning PR Consultant.
    Her work was awarded at the 2019 SABRE Awards Asia-Pacific.

    It’s a good listen for someone who’s getting started in Public Relations, and wants to find out more about this field.

    I hope you guys enjoy watching this :)

    Connect with her on linkedin here: https://in.linkedin.com/in/renukaneelagandan

    • 23 min

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