In the Pit with Cody Schneider | Marketing | Growth | Startups Cody Schneider

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Summary
In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.
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Key Takeaway Timestamps:
(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.
(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.
(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media
(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact
(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.
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Host Links
https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/
https://www.drafthorseai.com/
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Guest Links
https://www.digiseed.com/
https://www.linkedin.com/in/liamdunne05/
https://www.youtube.com/@ldunne

Brought to you by...
Swell AI - https://www.swellai.com/
Content marketing powered by AI. 
Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.
- AND -
Podcast Guest Launch - https://www.podcastguestlaunch.com/
Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. 
Summary
Today I'm joined by my friend Koby Conrad - https://x.com/kobyjconrad
We talk the importance of a layered growth strategy and also talk about the process for content repurposing. We then talk the critical role of building momentum through small wins that compound over time, leading to significant returns at scale. Finally we talk about how growing social accounts is the new PR for hiring. Large followers on Twitter and LinkedIn attract top talent.
Timestamps
(00:32) Building a self-replicating product that drives organic growth is crucial for momentum.
(05:18) Growth momentum involves tiny wins that compound over time, leading to significant returns at scale.
(11:09) Effective growth is about layering growth curves together by automating and delegating tasks.
(19:04) Staying focused on a central mission without distractions is essential for building a massive company.
(30:03) AI's potential is vast, and its development will significantly impact society and industries.
Host Links
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://inthepitpodcast.com/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Links
https://x.com/kobyjconrad
https://www.linkedin.com/in/kobyconrad

My friend Yuval is here this week - https://twitter.com/yuvalsteuer
 He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.
Cody's Links
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
Brought to you by...
Swell AI
Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.
Sign up free - https://www.swellai.com/
ALSO...
Podcast Guest Launch
Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.
I have been using them for months and they have placed me on 50+ shows.
Learn more at - https://podcastguestlaunch.com/
Timestamps

(00:01:49) Influencer marketing process for rapid growth
(00:11:23) Creators have built trust over long  time frames, you can tap into it
(00:21:28) Gradually increasing responsibilities for global talent
(00:33:08) Building Self-funding a startup with a quick payback period can lead to immediate revenue growth and business success
Other Links
https://inthepitpodcast.com/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Links
https://twitter.com/yuvalsteuer
https://www.linkedin.com/in/yuvalsteuer

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space. 
This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.
We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience. 
Listen now and subscribe wherever you're listening to get more marketing alpha weekly.
BROUGHT TO YOU BY...
Swell AI
Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company. 
Sign up free - https://www.swellai.com/
ALSO...
Podcast Guest Launch
Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social. I have been using them for months and they have placed me on 50+ shows.
Learn more at - https://podcastguestlaunch.com/
Timestamps

(00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.(00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.(00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.(00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.(00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.HOST LINKS
https://www.swellai.com/
https://www.acclaimpodcasting.com/
https://www.drafthorseai.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://inthepitpodcast.com/
https://codyschneider.com/
GUEST LINKS
https://twitter.com/igobylukas
https://www.linkedin.com/in/lukastanasiuk/
https://www.theniceagency.co/

Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media. 
We talked about how Farcaster is trying to make decentralized social happen... again. lol
Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.  
We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house.  He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025. 
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Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently.
Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+.
Until Swell AI.
Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists. 
Sign up free - https://www.swellai.com/
(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.
(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.
(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.
(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.

Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of marketing lies in owning the raw materials, such as data and AI models, and building a strong audience base to drive growth.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/
Content marketing is the most impactful thing you can do for your business.
But, content marketing is hard. 
That's why we made Swell AI to help you do content marketing powered by AI. 
Turn videos into clips, blog posts, newsletters, social media posts and more. Schedule to your social accounts and start your content flywheel.
Sign up free - https://www.swellai.com/
(00:02:07) Cameo's success in influencer marketing was due to their dedicated talent outreach and relations team, which helped them meet the needs of busy celebrities and influencers.
(00:08:30) Creating viral reaction videos of celebrities on Cameo was a powerful marketing tool that generated organic interest and drove user engagement.
(00:19:25) Building an owned audience is crucial for successful influencer marketing, as it provides a trustworthy reputation and a direct channel to reach potential customers.
(00:30:27) The future of influencer marketing lies in B2B influencers, where executives and directors can leverage their personal brands to drive company growth and internal influence.
(00:36:45) The closer a company is to owning the raw materials or original work product, the stronger their competitive advantage and moat in the AI industry.
Host Links
https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/
Guest Links
https://twitter.com/connor_beemhttps://www.linkedin.com/in/connor-beem