29 min
Industry experience as a competitive advantage with Spryker's Alexander Graf How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: Alexander Graf, co-founder and co-CEO of Spryker, an e-commerce platform for B2B and B2C enterprise marketplaces. Founded in Germany in 2014, Spryker raised $130M in Series C funding in 2020 and now sits at 650 global employees with 100% growth, year over year. In this episode, we look into how Spryker turned years and years of industry experience into a deep moat, and the strategy behind their investment in brand image. I share my thoughts on the importance of a strong brand, why identifying the causal factors of success can be difficult, and my tips on how to hire the right people.
This week on How to Win: Alexander Graf, co-founder and co-CEO of Spryker, an e-commerce platform for B2B and B2C enterprise marketplaces. Founded in Germany in 2014, Spryker raised $130M in Series C funding in 2020 and now sits at 650 global employees with 100% growth, year over year. In this episode, we look into how Spryker turned years and years of industry experience into a deep moat, and the strategy behind their investment in brand image. I share my thoughts on the importance of a strong brand, why identifying the causal factors of success can be difficult, and my tips on how to hire the right people.
29 min