15 min
Innovation in Multifamily Marketing Sync or Swim: The Multifamily Growth Show
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- Marketing
Rentsync's Director of Sales and Business Development Matt Livingstone joins us in conversation today to explore recent innovations in Multifamily Marketing, why they are necessary, and what we might expect from the future. To kick off our conversation, we discuss the current climate in multifamily investment, the emergent needs and how they could be fulfilled. Exploring use cases and the development of the Floor Plan Navigator, we speak to increasing sophistication in condo development and the role and integration of interactive tools in the Canadian and US market. We touch on future plans for FPN based on the various ways in which it is currently being adopted, why there are so many possibilities arising from the advent of this tool, and potential benefits for corporate contexts, landlords, and renters. Join us today to hear all this and more!
Key Points From This Episode:
Context for this conversation: the housing crisis, rapid fluctuations, and more. Needs emerging from the current climate including cohesion and innovation. Floor Plan Navigator (FPN) an interactive tool used to showcase unit availability. Landlord and renter benefits that arise from using this tool. How sophistication has increased on the condo development side. Prevalence of interactive tools in the US market. Future plans for FPN with its beginnings in mind. Use cases for FPN in a client context. The Point of Sale Device that has been developed. Why there are so many possibilities with this particular tool and how they might unfold. Potential corporate benefits of using the system. What is next for Rentsync beyond this model. How software can support safety and trust. Links Mentioned in Today’s Episode:
Matt Livingstone on LinkedIn
Rentals.ca
Rentsync
Sync or Swim Podcast
Rentsync's Director of Sales and Business Development Matt Livingstone joins us in conversation today to explore recent innovations in Multifamily Marketing, why they are necessary, and what we might expect from the future. To kick off our conversation, we discuss the current climate in multifamily investment, the emergent needs and how they could be fulfilled. Exploring use cases and the development of the Floor Plan Navigator, we speak to increasing sophistication in condo development and the role and integration of interactive tools in the Canadian and US market. We touch on future plans for FPN based on the various ways in which it is currently being adopted, why there are so many possibilities arising from the advent of this tool, and potential benefits for corporate contexts, landlords, and renters. Join us today to hear all this and more!
Key Points From This Episode:
Context for this conversation: the housing crisis, rapid fluctuations, and more. Needs emerging from the current climate including cohesion and innovation. Floor Plan Navigator (FPN) an interactive tool used to showcase unit availability. Landlord and renter benefits that arise from using this tool. How sophistication has increased on the condo development side. Prevalence of interactive tools in the US market. Future plans for FPN with its beginnings in mind. Use cases for FPN in a client context. The Point of Sale Device that has been developed. Why there are so many possibilities with this particular tool and how they might unfold. Potential corporate benefits of using the system. What is next for Rentsync beyond this model. How software can support safety and trust. Links Mentioned in Today’s Episode:
Matt Livingstone on LinkedIn
Rentals.ca
Rentsync
Sync or Swim Podcast
15 min