20 min
Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence The Negotiation
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- Marketing
In this episode of The Negotiation, we talk with Canadian brothers Jacob and Joseph Cooke, the founders of WPIC Marketing and Technologies. We talk about WPIC's humble beginnings in Beijing, the difference between managing a web presence and offering a digital experience, and why data is the key to winning in China.
In this episode of The Negotiation, we talk with Canadian brothers Jacob and Joseph Cooke, the founders of WPIC Marketing and Technologies. We talk about WPIC's humble beginnings in Beijing, the difference between managing a web presence and offering a digital experience, and why data is the key to winning in China.
20 min