30 min
Jason McClelland on Aligning Marketing and Development Teams for Success Radically Transparent
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- Marketing
CMO of Algolia, Jason McClelland, talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two. Jason gives us his best advice for making sure there’s a mutual understanding between two very different teams, breaking down a few key tactics to promote alignment that you can apply to your own brand.
CMO of Algolia, Jason McClelland, talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two. Jason gives us his best advice for making sure there’s a mutual understanding between two very different teams, breaking down a few key tactics to promote alignment that you can apply to your own brand.
30 min